Albertsons Companies and Nextdoor created an experience where neighbours can submit their crowd-pleasing recipes and also explore submitted recipes for inspiration: nextdoorthanksgivingcookbook.com . Users can also see what recipes are popular in their area of the United States by scrolling through the popular pinned recipes by region. On every recipe, there’s also a direct link to an Albertsons Companies grocery store so it’s easy to shop for the ingredients.
The incentives are way above recipe exchanging. Each submitter is in the running to win a $100 gift card to their local Albertsons Companies banner grocery store, and on top of that, Nextdoor matches the $100 to donate to that neighbour’s local food bank.