Objective
In its second year as a global campaign, Nextdoor launched the next edition of the #LoveYourNeighbourhood photography competition. This easy-to-enter photography contest invited neighbours all across the globe to share an image that captured the people, places, features, and – new this year – creatures that make neighbourhoods from coast to coast special.
Following the success of last year’s competition, this season’s #LoveYourNeighbourhood campaign was even more successful, resulting in 65% more entries. We also introduced new categories in some markets, including:
- NeighbourhoodCreatures – Furry, feathered, four-legged, scaled, winged, and everything in between – capture the cutest members of the animal kingdom and your neighbourhood.
- #NeighbourhoodsEverywhere – From vacations abroad to a trip back to your hometown for the holidays, submit your best shots of neighbourhoods that have your heart, even if you don’t live there year-round.
- #NeighbourhoodFans – Capture the energy and excitement of when neighbours come together, from a local sports event to a community performance.
- #NeighbourhoodFaves – Local businesses are the cornerstone of every neighbourhood. From your favourite farmer’s market to your daily coffee shop, shoutout to support your favourite local go-to’s.
- #NeighbourhoodGems – One-of-a-kind murals, secret hiking paths, off-the-beaten-path parks. Show us the ‘only in my neighbourhood’ local spots that make your neighbourhood unique.