Success Stories | Enterprise | Nextdoor Ads

Yorkshire Building Society engaged with neighbours in the UK to drive awareness of its individual savings accounts

Written by Nextdoor Enterprise Team | May 25, 2023 3:07:45 PM

Objective

Given that 72% of neighbours in the UK say being financially secure is important to them1, Nextdoor offered Yorkshire Building Society - the third largest building society in the UK - a unique environment to reach consumers. The brand engaged with Nextdoor's high-intent audience of real people looking to get things done, encouraging them to save by signing up for an ISA.