Your cleaning company relies on a consistent stream of customers to book jobs and turn a profit. A steady customer base starts with loads of leads to work with—but how can you quickly get more leads?
If you’re wondering how to get leads for cleaning businesses, Nextdoor has answers. From leveraging the right online platforms to using offline techniques like local networking, we’ll help you sweep up more leads—and more profits.
Some people use cleaning services regularly. But oftentimes, people will hire cleaners once for singular, large jobs instead of booking them on a recurring basis. This means you need a constant stream of new clientele to stay busy and profitable.
The more leads you generate, the more neighbors you’ll likely convert into customers. This enhances your ability to grow your cleaning business and keeps you stable as you sweep forward into the future.
A few of the main issues facing cleaning companies as they try to generate leads include:
Home security company Verisure had issues with lead generation until it turned to Nextdoor. By leveraging Nextdoor’s Sponsored Posts, it generated more leads for 33% less than its initially anticipated cost.
The internet is perhaps the best place to market your cleaning services, reach more potential customers, and expand your base. To generate more leads for your local business online, consider the following tactics:
Be sure to claim your business on Google and update all the contact information so new leads can reach out to you. Then, improve your local Google ranking to appear higher on Search Engine Results Pages (SERPs) by:
Create social media profiles on the platforms your target audience is likely using. Then, stir up buzz around your local business by:
Nearly all social media sites let you pay to advertise to other users, but none are nearly as effective as promoting your local business on Nextdoor. To get started, claim your business page and explore Nextdoor Ads Manager to craft targeted, effective campaigns that resonate in your local community.
Real estate agent Joe Kennedy relies on Nextdoor to connect with local community members and, not only has it increased his reach, but he now does business for up to 75% less than he previously thought possible.
As effective as advertising a cleaning business online is, there are still several real-world promotional techniques that can generate viable leads and build your brand’s reputation.
Power down the computer for a moment to try:
More Americans discover new businesses through word-of-mouth recommendations than any other single source. People trust their friend's and family’s recommendations—and they should be rewarded for sending customers your way.
If you’re wondering how to improve customer experience, incentivize your clients to refer their friends with rewards like:
One way to stand out from the competition is by crafting irresistible offers. By offering something extra, you can encourage potential leads to take action faster. Consider offering:
These types of offers create urgency and make it easy for potential clients to decide on your services.
It’s not only your residential neighbors who need cleaning services but also local businesses. To that end, make sure to search for other nearby companies that may need intermittent cleanings, such as:
Offer your reliable services in exchange for a steady stream of jobs.
Your local business operates in your local area—the same place where your neighbors live, work, and play. Sponsoring community events can help get your brand’s name out there and establish a positive reputation with your future clients.
Even if you can't sponsor an event, offering your services in exchange for a little publicity can still build your brand within your community.
Wondering how to get leads for cleaning businesses?
Start by leveraging digital platforms. Then, get involved in your community by joining local events and partnering with other businesses. Most importantly of all, claim your Nextdoor business page and set up Nextdoor Ads Manager to expand your reach.
Over 90% of Nextdoor users make the buying decisions for their household—meaning they’re the ones who decide which cleaning service to hire. Reach these future clients directly (plus the other third of US households on the platform) by engaging on the social space neighbors trust the most: Nextdoor.
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