Blog Rebrand 2024

Winter travel insights: neighbors plan $4.1K trips

Nextdoor Team — Mon, 12 Oct 2026 17:36:12 GMT

Winter travel on Nextdoor: 2026 insights for advertisers

82% of neighbors plan at least one leisure trip this winter, with an average travel budget of $4.1K, 23% more than the general population. They are also 80% more likely than the general population to take 3 or more trips.

78% of neighbors plan to renovate: Nextdoor insights

Nextdoor Team — Wed, 30 Sep 2026 14:35:14 GMT

Home renovations on Nextdoor: 2026 insights for advertisers

78% of neighbors expect to renovate their home in the next 12 months, 16% higher than the general population. More than 1 in 3 expect to spend over $25K.

Nextdoor's September 2026 survey shows renovation plans that span every room, every season and a dozen product categories. Inspiration and nearby projects push neighbors from thinking to starting. Budget worries and proof of quality decide who wins the work.

For home improvement, retail, home services and financial services advertisers, the window is open now. Neighbors are still choosing.

Renovation is not a spring-only season, and fall is a real window

Spring leads, but planning runs all year: 29% expect to start in spring 2027, ahead of 26% in winter and 24% this fall. Summer trails at 12%. Projects also span the whole house, with cosmetic updates and full remodels planned at nearly the same rate.

56% are considering cosmetic interior updates and 54% are considering interior remodeling
49% are considering landscaping or yard improvements, 26% higher than the general population.
47% of neighbors are planning exterior work, 27% higher than the general population
Kitchens (57%) and bathrooms (56%) are the areas of the home being considered most for a remodel

Implication for advertisers: Keep an always-on presence and step up spend ahead of the fall and winter start windows, not just spring. Use hyperlocal targeting with homeowner and home improvement interest audiences. Show kitchen and bathroom outcomes in carousel or video creative so the product reads as part of a project neighbors already have in mind.

Introducing Neighborhood Intelligence on Nextdoor

Nextdoor Team — Wed, 23 Sep 2026 19:46:08 GMT

Nextdoor is introducing Neighborhood Intelligence, a proprietary data engine that brings neighborhood-level precision to your targeting, creative and measurement like never before.

New Year resolutions: a Q5 advertising opportunity

Nextdoor Team — Wed, 16 Sep 2026 14:41:14 GMT

New Years on Nextdoor: 2026 insights for advertisers

89% of neighbors made a New Year's resolution this year, up 13% year-over-year, and 90% say hitting that goal means real lifestyle change — yet most advertisers still treat January as an afterthought.

Nextdoor Halloween insights: neighbors to spend $360

Nextdoor Team — Thu, 10 Sep 2026 19:20:42 GMT

Halloween on Nextdoor: 2026 insights for advertisers

87% of neighbors say they feel more connected to their community during Halloween, and 90% look forward to local events — making the holiday as much a neighborhood occasion as a shopping one on Nextdoor.

2026 holiday shopping insights: a retail media guide

Nextdoor Team — Mon, 31 Aug 2026 18:27:09 GMT

Moving on Nextdoor: 2026 insights for advertisers

Neighbors plan to spend nearly $900 on holiday shopping this season, and 78% are responsible for most or all of their household's holiday shopping — 15% more than the general population.

How movers decide: Nextdoor advertising data

Nextdoor Team — Mon, 10 Aug 2026 17:35:14 GMT

Moving on Nextdoor: 2026 insights for advertisers

66% of neighbors update their Nextdoor address within a month of moving, and 37% do it within a week — arriving on the platform exactly when they're choosing a real estate agent, hiring a mover, and outfitting a new home, before habits or brand loyalties are set.

58% of neighbors may switch advisors | Nextdoor data

Nextdoor Team — Mon, 10 Aug 2026 15:01:39 GMT

Financial advising on Nextdoor: 2026 insights for advertisers

58% of neighbors are likely to hire or switch to a new financial advisor in the next 12 months— 32% more likely than the general population.

That intent sits on top of an audience that already controls the household purse: most neighbors are their family's primary financial decision-maker, most already hold investments, and most are actively working toward a financial goal. They're stressed about money, skeptical of glossy influencer advice, and far more likely to trust a neighbor's recommendation than a search result.

For financial advisors, wealth management firms, and investing platforms, that combination — high switching intent, high financial authority, and a documented preference for peer trust — makes right now the moment to show up. This is exactly the kind of neighborhood intelligence that Nextdoor advertising was built to reach, and financial advising conversations on the platform are already growing 26% year over year.

Neighbors control the household's finances

Unlike platforms where ad spend often reaches secondary influencers or casual browsers, Nextdoor reaches the person who actually manages the money. 62% of neighbors are the primary financial decision-maker in their household — 22% more likely than the general population.

That authority comes paired with clear intent. 90% of neighbors have at least one financial goal they're actively working toward, and the picture is a goal-oriented, wealth-building household:

Saving for retirement (55%) and achieving financial independence (48%) are the top two goals, both pointing to long-horizon investing rather than short-term spending
Growing an investment portfolio (41%) and paying off a mortgage (34%) round out the list, alongside funding children's education (29%) and passing on wealth (25%)

Implication for advertisers: every impression on Nextdoor reaches someone with the authority to act on it, which raises the efficiency of upper-funnel brand spend. Anchor campaigns in empowerment and control ("Take charge of your family's financial future") rather than aspiration alone, and use retirement- and independence-framed creative as the primary hook, with mortgage and education messaging as secondary.

Capturing undecided buyers with high-value back-to-school strategies on Nextdoor [Insights from Nextdoor]

Nextdoor Team — Fri, 26 Jun 2026 15:44:44 GMT

Back-to-school on Nextdoor: 2026 insights for advertisers

The back-to-school (BTS) season is historically marked by a rush for binders, backpacks, and tech upgrades. However, today’s parents are entering the school year with a more deliberate, community-minded, and tech-receptive mindset. Parents are carefully evaluating their purchasing options, looking for ways to stretch their seasonal dollars, and leaning heavily on local networks to establish new household routines.

Navigating the changing home insurance journey on Nextdoor [Insights from Nextdoor]

Nextdoor Team — Tue, 09 Jun 2026 14:43:03 GMT

Home insurance on Nextdoor: 2026 insights for advertisers

The home insurance landscape is experiencing a period of significant consumer movement. Driven by shifting market realities, traditional brand loyalty is giving way to active exploration. Insurance providers can no longer rely on structural inertia to maintain their books of business. Instead, growth will belong to carriers that understand how to communicate directly with high-intent decision-makers during critical comparison windows.