Blog Rebrand 2024

Navigating the changing home insurance journey on Nextdoor [Insights from Nextdoor]

Nextdoor Team — Tue, 09 Jun 2026 14:43:03 GMT

Home insurance on Nextdoor: 2026 insights for advertisers

The home insurance landscape is experiencing a period of significant consumer movement. Driven by shifting market realities, traditional brand loyalty is giving way to active exploration. Insurance providers can no longer rely on structural inertia to maintain their books of business. Instead, growth will belong to carriers that understand how to communicate directly with high-intent decision-makers during critical comparison windows.

Gathering around the neighborhood: Thanksgiving trends on Nextdoor [Insights from Nextdoor]

Nextdoor Team — Fri, 05 Jun 2026 20:45:14 GMT

Thanksgiving on Nextdoor: insights for Advertisers

Thanksgiving is uniquely community-focused, with 70% of neighbors stating the holiday is highly important to them. Instead of just pushing standard ads, brands have an opportunity to tap into a high-intent audience that is actively planning large family gatherings, baking from scratch, and organizing their holiday grocery lists.

Winning the promotional window: High-intent Black Friday retail strategies [Insights from Nextdoor]

Nextdoor Team — Fri, 05 Jun 2026 20:43:44 GMT

Black Friday on Nextdoor: insights for advertisers

Black Friday and Cyber Monday represent the most competitive retail corridor of the year. However, traditional retail strategies that rely on broad, one-size-fits-all national media drops often miss the highly tactical consumer conversations happening at the local level.

Reaching high-intent parents in the neighborhood [Insights from Nextdoor]

Nextdoor Team — Wed, 27 May 2026 14:27:06 GMT

High concentration of multi-child families

If you're looking to target parents, Nextdoor is the place to do it. Nextdoor has a higher concentration of parents than any other social platform. 64% of neighbors are parents, making them 19% more likely to have children than the general population. They also heavily index for larger households; Nextdoor parents are 24% more likley to have multiple children than parents on Instagram, TikTok, or Pinterest.

From weekend DIY to local pros: How neighbors are maintaining their homes [Insights from Nextdoor]

Nextdoor Team — Thu, 21 May 2026 15:46:24 GMT

Home maintenance on Nextdoor: 2026 insights for advertisers

Taking care of a home is a non-stop responsibility, and on Nextdoor, local homeowners are actively navigating the balance between weekend DIY projects and hiring local professionals.

Refreshing the neighborhood: Inside the 2026 home decor mindset [Insights from Nextdoor]

Nextdoor Team — Tue, 05 May 2026 15:13:05 GMT

Home decor on Nextdoor: 2026 insights for advertisers

Home decor is more than just a seasonal update for neighbors — it's a continuous cycle of engagement and improvement. On Nextdoor, this focus is visible through an audience that isn't just updating their spaces, but is doing so with a high frequency and a focus on quality.

Neighbors are taking flight this summer [Insights from Nextdoor]

Nextdoor Team — Thu, 16 Apr 2026 20:29:08 GMT

Summer travel on Nextdoor: 2026 insights for advertisers

Summer travel is more than just a seasonal getaway for neighbors — it's a high-investment, high-frequency priority that dominates household planning. On Nextdoor, that focus is visible through an audience that doesn't just travel more, but travels "bigger," favoring premium experiences and multiple trips.

Neighbors are powering up for spring and leaning into energy efficiency [Insights from Nextdoor]

Nextdoor Team — Fri, 10 Apr 2026 14:51:27 GMT

Home utilities on Nextdoor: 2026 insights for advertisers

From staying warm in the winter to keeping the lights on during a storm, home energy is a foundational part of neighborhood life. On Nextdoor, that connection is especially visible in the feed, where neighbors share advice on rising utility costs, troubleshoot power outages, and recommend local services to one another.

Providing care in the neighborhood: new insights into the caregiving journey on Nextdoor

Nextdoor Team — Tue, 31 Mar 2026 17:28:24 GMT

Caregiving on Nextdoor: 2026 insights for advertisers

For millions of Americans, "home" isn't just a place to live — it's the primary center for care. New research from Nextdoor's January 2026 US Caregiving Insights Report reveals that caregiving is a defining characteristic of neighbor life. Neighbors are significantly more likely to be involved in the care of an adult loved one compared to the general population, often serving as the primary decision-makers of their families.

Nextdoor is where pet families live, spend, and seek advice [Insights from Nextdoor] (Clone)

Nextdoor Team — Tue, 10 Mar 2026 19:31:38 GMT