Support Nextdoor Neighbors During Spring Cleaning Season

Once winter officially comes to an end, it’s time to get started on spring cleaning – an annual tradition for neighbors everywhere. Nextdoor neighbors are extremely enthusiastic about spring cleaning, with conversations starting on the platform as early as February. 

From cleaning supplies and services to yard sales, neighbors discuss a variety of spring cleaning-related topics. More specifically, over two-thirds of all cleaning-related conversations on the platform are about donations or yard/garage sales¹. Reach neighbors already in an active mindset by advertising your brand or product in For Sale & Free - a contextually relevant, trusted, and high-intent marketplace within the newsfeed.

According to a recent survey:

• 2 in 3 neighbors participate in spring cleaning, with interest picking up in February³
• Removing clutter is the top reason for spring cleaning, followed by giving the home a fresh/clean feel and preventing the spread of germs³
• The vast majority of Neighbors (90%) will donate the items contributing to the clutter, while 2 in 5 will list them on Nextdoor’s For Sale & Free³
• Nearly 9 out of 10 female Neighbors are responsible for the spring cleaning in their home, compared to just 6 in 10 male Neighbors³
• The spring cleaning process spans across multiple days for most Neighbors (40%) and even takes an entire week for more than ¼³
• Kitchens are the top focus going into spring cleaning, followed by bedrooms³
  
• Majority of Neighbors purchase household cleaning supplies in-store and are most concerned with the effectiveness, price and scent when choosing what  product to buy³

Support neighbors in their spring cleaning efforts with some ideas below:

Compile solutions to the most frequently asked spring cleaning questions related to your brand’s products and services

Create a to-do list that neighbors can use to conquer spring cleaning goals in a manageable way. Inspire neighbors by highlighting popular projects based on geography.

Incentivize neighbors to shop in-store or online for their spring cleaning needs by offering a Nextdoor-specific discount code

Learn more about how Nextdoor helps businesses convert neighbors into customers here: business.nextdoor.com/enterprise

Sources: 

¹Nextdoor Internal Data Nov 2021 - Oct 2022

²GWI Core, USA, 2022

²GWI Core, USA, 2022