Small Business Saturday is one of the biggest days of the year for local business owners. In fact, American consumers spent an estimated $23.3 billion at independent retailers and restaurants on Small Business Saturday in 2021.
Founded in 2010 by American Express, Small Business Saturday is an opportunity to give small business owners an advantage in between the rush of Black Friday and Cyber Monday sales during the holiday season. This year, Small Business Saturday falls on November 27th, but the data shows that Nextdoor neighbors are shopping small all year long:
When local businesses thrive, neighborhoods thrive. Brands looking to get more involved in the neighborhood can partner with Nextdoor to support small businesses and reach new neighbors.
Give operational advice on challenges that SMBs may be facing: improving employee morale, managing finances, hiring, or moving services to virtual
Create a list of resources for small business owners to find resources and economic relief, tailored to legislation in the member’s region
Customize messages based on season or geo to show small businesses you are aware of their needs
Learn more about how Nextdoor helps businesses convert neighbors into customers here: business.nextdoor.com/enterprise
Small Business Saturday celebrates any and all small businesses, including community organizations, social media and influencers, local governments, nonprofits, small online marketplaces, and more. It's a collaborative effort to support and promote local and non-local businesses during the holiday season.
Small Business Saturday delivers substantial benefits to business owners and communities. Independent businesses often thrive as they attract new customers through targeted advertising, boosting sales during the holiday rush, and injecting funds into their local communities. This promotes job growth, driving economic prosperity in local communities. Additionally, this event fosters a strong sense of community, forging deeper connections between business owners and local shoppers.
Participating in Small Business Saturday is simple. Whether you're a business owner or a consumer looking to support local businesses, here's how to get involved:
Local small businesses vary in their impact on their local communities, influenced by factors like size, location, and industry. Nevertheless, they consistently contribute significantly by creating jobs, supporting local retailers, contributing to tax revenue, engaging in charity, fostering community involvement, and backing local cultural and social initiatives.
While the exact monetary impact varies, local small businesses play a crucial role in enhancing the well-being of the local community and enriching community life beyond finances, particularly during the holiday shopping season.
Small Business Saturday reminds us of the vital role small businesses play in our communities. Neighbors support local businesses year-round, and this event magnifies that support. As November 25th approaches, let's remember that when we support small businesses, we boost our own neighborhoods' vibrancy and unity. Their success fuels our success, making a lasting impact on our communities beyond just one shopping day.
Join Nextdoor today to discover and support the incredible small businesses in your neighborhood. Let's build a stronger, more connected community together!
Sources:
1GWI Core, US, Q3 2021 - Q2 2022
2Online survey of 844 US Nextdoor members, March 2022