Black Friday shopping trends in the neighborhood

Black Friday is one of the biggest shopping days of the year. With the holiday season right around the corner, there’s no better time to connect with your target audience and put your products front and center. Nextdoor neighbors are always interested in finding deals, especially during this time of year. 

• 59% of neighbors plan to buy some or all of their winter holidays presents during Black Friday
• 48% of neighbors plans to shop for Black Friday deals at online retail websites
• 39% of neighbors say they will buy presents on Black Friday
• 32% of neighbors plan to spend the about the same on Black Friday this year compared to last year
• 29% of neighbors plans to shop for Black Friday deals at department stores
• 29% of neighbors say they will buy clothes on Black Friday
• 26% of neighbors plans to shop for Black Friday deals at brand websites
• 23% of neighbors plans to shop for Black Friday deals at local stores

• 21% of neighbors plan to shop on Black Friday mostly online and some in-person

Nextdoor connects neighbors with each other and everything nearby so that your brand can make meaningful connections with neighbors to drive results and maximize advertising dollars. Reach neighbors when they are actively ready to start holiday shopping with these ideas below:

• Leverage the Carousel Unit to showcase multiple products available from your brand
• Offer neighbors exclusive offers, savings and discounts on your products
• Pre-fill a shopping cart with 

Learn more about how Nextdoor helps businesses convert neighbors into customers here: business.nextdoor.com/enterprise

Source: GWI Core US, Q2 2022