For many neighbors, Memorial Day marks the unofficial start of summer. Put your brand front and center when neighbors are in an active buying and planning mindset prepping for summer plans
- 61% of Nextdoor neighbors are interested in cooking
- Nextdoor neighbors are 20% more likely to have attended a BBQ or picnic in the last 6 months
- ~2 in 5 Nextdoor neighbors are planning a vacation in 2022
Conversations around BBQ & grilling start early in the year. Neighbors talk about a range of topics, including:
- Fireworks
- BBQs
- Parades
- Pool parties
- Family celebrations
Need some inspiration to get started? Below are a few suggestions to help neighbors make the most of their summer.
- Create a Summer Guide to make planning easy for neighbors
- Create and share a checklist to help neighbors celebrate safely at home or away from home
- Pre-fill a shopping cart at a local grocery store with relevant items to make online ordering or delivery easier
- Customize hyper-relevant messaging to discuss topics such as BBQ, grilling and fireworks safety
- Use localization to ensure neighbors know what and who is in there area when they plan that shopping excursion
- Run a “Most Patriotic” contest so neighbors can show their appreciation and American pride in their neighborhood
From sharing summer vacation recommendations to tips on planning a backyard BBQ, there are countless opportunities to engage your audience through Nextdoor.
Don’t forget, this year, Memorial Day happens on Monday, May 30th. Contact us to get started.
Source: Nextdoor Internal Data 2019 - 2021, GWI Q1 - Q3 2021, Comscore, October 2021