- In viewability on browser, Nextdoor performs 30% above Oracle Moat’s industry benchmark
- In viewability in-app, Nextdoor performs 24% above Oracle Moat’s industry benchmark
Nextdoor is the neighborhood network that connects neighbors with each other and everything nearby. Neighbors around the world turn to Nextdoor daily to:
➔ Receive trusted information
➔ Give and get help and get things done
➔ Build connections with those nearby
Nextdoor currently reaches ~1 in 3 US households and as Nextdoor continues to grow and onboard new advertisers, it’s more important than ever to provide brands with meaningful data around ad performance, reach and awareness. To that end, since 2020, Nextdoor has partnered with Oracle Moat Analytics - a digital campaign verification and analytics solution that measures ad quality, viewability, invalid traffic (IVT), brand safety and attention - providing brands with third party measurement supporting better campaign outcomes. With Oracle Moat, advertisers have the ability to measure ad performance and attention metrics to maximize every advertising dollar, deliver results and drive growth. Oracle Moat Analytics continues to be the preferred viewability partner to measure Nextdoor campaigns in real time.
By collaborating with Oracle Moat, advertisers can be confident that Nextdoor continually outperforms. Through Q1 2022, Nextdoor outperformed market averages in both viewability and IVT across mobile in-app and browser formats.
Ad Viewability
In viewability in-app - impressions that can actually be seen by users - Nextdoor performs 24% above Oracle Moat’s industry benchmark. And in viewability on browser, Nextdoor performs 30% above Oracle Moat’s industry benchmark.
Real neighbors, real impact
In IVT - which measures invalid traffic to provide transparency into true ad impact - Nextdoor outperformed Oracle Moat’s Global Benchmark by 62%. A lower average IVT rate than our peers demonstrates that Nextdoor is an effective platform for digital ads as we verify that all neighbors who join are real people.
Brands looking to understand the impact of their campaigns can work with Nextdoor and Oracle Moat on tailored measurement solutions to convert more neighbors into customers, reach real neighbors based on their interest and location, and engage neighbors when and where it matters most.
To learn more about how you can convert more neighbors into customers, visit us at business.nextdoor.com or contact us to get started.
