Enterprise Blog

Nextdoor at Advertising Week New York

Nextdoor Enterprise Team — Mon, 07 Nov 2022 19:14:00 GMT

After two years of virtual events, Advertising Week New York was back and bigger than ever. This year, Nextdoor hosted and participated in several activations during Advertising Week New York (October 17-20, 2022). See the recap below.

Introducing Nextdoor’s new Trends & Verticals Insights Hub

Nextdoor Enterprise Team — Mon, 31 Oct 2022 18:17:05 GMT

Nextdoor is excited to launch our new Trends & Verticals Insights Hub - the latest iteration of our Insights Hub, a destination for all of the latest neighborhood trends. Our insights offer a look at what's currently happening in neighborhoods and amongst neighbors to help brands and agencies stay informed and make data-driven decisions.

Nextdoor and Oracle Moat collaborate to strengthen advertiser controls

Nextdoor Enterprise Team — Mon, 17 Oct 2022 20:30:00 GMT

Nextdoor connects neighbors with each other and everything nearby. Everyday, we help brands drive measurable outcomes by creating meaningful connections with a uniquely engaged local audience.

Black Friday shopping trends in the neighborhood

Nextdoor Enterprise Team — Wed, 12 Oct 2022 20:11:56 GMT

Black Friday is one of the biggest shopping days of the year. With the holiday season right around the corner, there’s no better time to connect with your target audience and put your products front and center. Nextdoor neighbors are always interested in finding deals, especially during this time of year.

59% of neighbors plan to buy some or all of their winter holidays presents during Black Friday
48% of neighbors plans to shop for Black Friday deals at online retail websites
39% of neighbors say they will buy presents on Black Friday
32% of neighbors plan to spend the about the same on Black Friday this year compared to last year
29% of neighbors plans to shop for Black Friday deals at department stores
29% of neighbors say they will buy clothes on Black Friday
26% of neighbors plans to shop for Black Friday deals at brand websites
23% of neighbors plans to shop for Black Friday deals at local stores
21% of neighbors plan to shop on Black Friday mostly online and some in-person

Nextdoor’s Treat Map Returns for the Third Year in a Row

Nextdoor Enterprise Team — Thu, 06 Oct 2022 19:21:11 GMT

Nextdoor’s annual Treat Map is back for the third year in a row and is bigger and better than ever. This year, to celebrate the return of Halloween as we know it - full of decorating and family fun trick-or-treating in the neighborhood - we have revamped the Treat Map with an all-new and easy-to-navigate interface. We are also pleased to bring on Purina Beggin’ Dog Treats as a sponsoring brand who will help integrate our furry friends into the festivities with a unique pin option (see below). Nextdoor’s 2022 Treat Map is the go-to guide for neighbors who plan to celebrate Halloween, whether passing out treats, decorating their homes with haunted decor, or exploring their community for trick-or-treating and decorating.

Localizing your eCommerce Strategy this Holiday Season: Presented by MikMak, Nextdoor and Code3

Nextdoor Enterprise Team — Tue, 27 Sep 2022 21:07:08 GMT

With the holiday season right around the corner, we dove into how shopping behaviors and experiences will change for consumers this year. Colin Johnson, Head of Industry: Retail/QSR & CPG at Nextdoor joined Sarah Lenahan, Senior Customer Success Manager at MikMak and Angela Krieger, Group Director Social at Code3 for a discussion on the importance of eCommerce at a local level.

Holiday Shopping Trends

Nextdoor Enterprise Team — Thu, 15 Sep 2022 20:06:35 GMT

With the pandemic almost in the rearview mirror and inflationary pressures ramping up, this holiday season is likely going to be different than the last few. In a recent survey of U.S. adults, we explored how consumers are planning to approach their shopping this year, as well as influential factors driving their decisions. We highlight the key trends below:

More than half of Nextdoor neighbors are planning home renovations

Nextdoor Enterprise Team — Tue, 13 Sep 2022 23:02:42 GMT

Neighbors all across the U.S. are busy planning and preparing for home renovations. According to a recent survey, 56% of Nextdoor neighbors are considering a renovation within the next year.¹ More specifically, recent homebuyers are the most likely to consider a renovation, with 60% of Nextdoor neighbors who have been homeowners for 5 years or less considering one.¹

Spread the Halloween spirit in the neighborhood with Nextdoor

Nextdoor Enterprise Team — Tue, 13 Sep 2022 10:40:08 GMT

This year, Halloween is bound to be bigger than ever as neighbors celebrate the return of Halloween as we know and love it. Nextdoor neighbors are prime customers for Halloween festivities, meaning your brand is well positioned to reach your target audience.

Nextdoor continues to grow users as measured by Comscore

Nextdoor Enterprise Team — Mon, 12 Sep 2022 14:28:14 GMT

In times of need, neighbors continue to turn to Nextdoor for trusted information, local perspectives, and connections based on proximity. The power of local is unparalleled.