Nextdoor Local Business Trends and Marketing Insights

Nextdoor insights offer a look at what’s currently happening in neighborhoods and amongst neighbors to help brands and agencies stay informed and make data-driven decisions.

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Impact of Nextdoor Ads
1 in 4
Nextdoor users consider Nextdoor to have trustworthy advertisements, 2.4x more than the competitor average
Source: Nextdoor Neighbor Survey, May 2024 
Impact of Nextdoor Ads
Nearly 1 in 4
Nextdoor users consider Nextdoor to have relevant advertisements, 21% more than the competitor average
Source: Nextdoor Neighbor Survey, May 2024 
Impact of Nextdoor Ads
1 in 5
More than 1 in 5 Nextdoor users have discovered a new product or service on Nextdoor in the last 30 days, 5% more than the competitor average
Source: Nextdoor Neighbor Survey, May 2024 
Pets
91%
Nextdoor users are 91% more likely than the average internet user to have purchased pet insurance online
GWI Core US (Q2 2022 - Q1 2023)
Back to School
48%
of elementary school parents shop for back to school with their children vs 57% of college parents
Nextdoor Survey (06/2024)
Shopping Attitudes
26%
of Nextdoor users shopped online more to cut back on driving
Nextdoor Survey (06/2022)
Moving Trends
50%
of Nextdoor users hired a professional mover to help with their move
Nextdoor Survey, US (07/2024)
Entertainment
80%
of Nextdoor users subscribe to a streaming service
Nextdoor Survey (07/2023)
Healthcare
March 2023
had the highest volume of allergy conversations on Nextdoor in the last 18 months
Nextdoor Internal Data (Jan 2023- June 2023)
Auto
49%
of Nextdoor users drive a car daily
GWI Core US (Q1 - Q4 2022)
Pets
35%
Nextdoor users are 35% more likely to have brought home a new pet in 2023
Source: Nextdoor Survey, US & UK (12/2023)
Spring Cleaning Habits
91%
of Nextdoor neighbors will participate in spring cleaning this year
Nextdoor Survey, US (01/2024)
Back to School
69%
of parents on Nextdoor plan on spending more this year for back to school, citing higher prices and needing more items as the top reasons why
Nextdoor Survey (06/2024)
Auto
93%
of Nextdoor households own at least one car
GWI Core US (Q1 - Q4 2022)
Holiday Shopping
54%
of consumers will focus on getting what is needed rather than just wanted this holiday season
Nextdoor Survey (08/2023)
Health & Wellness
Nearly 1 in 5
Neighbors have used Nextdoor to find a caregiver
Holiday Shopping
62%
of consumers will do the majority of their holiday shopping during Black Friday / Cyber Monday
Nextdoor Survey (08/2023)
Back to School
83%
of parents on Nextdoor plan to wait until there’s a sale when back-to-school shopping
Nextdoor Survey (06/2024)
Back to School
78%
of parents on Nextdoor will start back-to-school shopping earlier this year, 10% more than the average parent
Nextdoor Survey (06/2024)
Health & Wellness
22%
Nextdoor users are more likely to plan on exercising more this year (+22%), getting more sleep (+15%), and losing weight (+15%)
Holiday Shopping
64%
Clothing (64%) is the top item consumers plan to purchase this holiday season
Nextdoor Survey (08/2023)
Telco Preferences
70%
of Nextdoor users reported seeing internet service provider recommendations on Nextdoor
Nextdoor Alida Survey Data, US, 03/04/2023 - 03/08/2023
Home Renovations
58%
Updating home’s style is the top reason for seeking a renovation
Nextdoor Survey (09/2023)
Tax Season
26%
Nextdoor users are 26% more likely to use a service/professional to increase their odds of getting a refund
Nextdoor Survey (02/2024)
Sports
80%
of Nextdoor parents have children who participate in youth sports
Nextdoor Survey (06/2023)
CPG
97%
of Nextdoor users are the main / joint shopper for groceries
GWI USA (Q3 2022 - Q2 2023)
Entertainment
68%
of Nextdoor users get tv/movie recommendations from their neighbors
Nextdoor Survey (07/2023)
Holiday Travel
47%
of Nextdoor users feel it will be less expensive than booking with a hotel/resort
Nextdoor Survey (10/2022)
Shopping Local
78%
of Nextdoor users say they are more likely to trust a small business when it's recommended by a neighbor on Nextdoor
Nextdoor Neighbor Survey USA (12/2022)
Home
51%
of Nextdoor users are interested in DIY & home improvement
GWI Core US 2022
Holiday Travel
43%
of Nextdoor users will visit more than one city between Thanksgiving & New Year’s
Nextdoor Survey (10/2022)
Tax Season
30%
Those who personally file are 30% more likely to have already filed their taxes
Nextdoor Survey (02/2024)
Travel
43%
of Nextdoor users regularly hire a rental car
GWI Core US (Q1 2022 - Q2 2022)
Pets
87%
of cat or dog owners rely on flea & tick prevention
Source: Nextdoor Survey, US & UK (12/2023)
Home Security
92%
of Nextdoor users feel they could call on a neighbor for help if needed
Nextdoor Survey (10/2023)
Healthcare
44%
of caregivers on Nextdoor used the app in the prior 30 days to aid caregiving responsibilities
Nextdoor Survey (06/2023)
Travel
70%
of Nextdoor users regularly stay in a hotel
GWI Core US (Q1 2022 - Q2 2022)
Pets
83%
of Nextdoor users are pet owners, 19% more than the average adult
Source: Nextdoor Survey, US & UK (12/2023)
QSR
55%
of Nextdoor users ordered food from a fast casual restaurant in the past month
GWI Core US, Zeitgeist October 2021
Sustainability
20%
of Nextdoor users consider themselves very informed about the opportunities to help in their community
Nextdoor Survey (04/2023)
Military
26%
Military mentions are up 26% YoY in July 2023
Nextdoor internal data
(Dec 2021 - July 2023)
Education
20%
of Nextdoor users have used Education websites/apps in the last month
GWI USA 2021
Telco Preferences
61%
of Nextdoor users said speed influenced their decision to switch home internet plan
Nextdoor Alida Survey Data, US, 03/04/2023 - 03/08/2023
Spring Cleaning Habits
86%
of Nextdoor neighbors wish the tradition of spring cleaning extended into the community
Nextdoor Survey, US (01/2024)
Moving Trends
Summer
is the most popular time for Nextdoor users to move
Nextdoor Internal Data, US (01/2019 - 06/2024) 
FinServ
95%
of Nextdoor users have a bank account 
GWI Core US (Q2 2022 - Q1 2023)
Energy
42%
of Nextdoor users want brands to be more eco-friendly
GWI Core US 2021
Energy
82%
of Nextdoor users are recycling
GWI Core US, Zeitgeist March 2021
Shopping Local
68%
of Nextdoor users say they are willing to spend more on something if it's from a small business compared to a big box retailer
Nextdoor Neighbor Survey USA (12/2022)
Entertainment
53%
of Nextdoor users watch a new show within a few days of its release
Nextdoor Survey (07/2023)
Credit Union
21%
of Nextdoor users have accounts or cards with a credit union
GWI USA, Q2 2021 - Q1 2022
Holiday Travel
65%
of Nextdoor users like having the amenities of a home when they travel
Nextdoor Survey (10/2022)
Auto
66%
of Nextdoor users consider usage by neighbor when making an auto purchase
Nextdoor Internal Survey (March 2022)
Social Media Attitudes
62%
of Nextdoor users say they use Nextdoor to support / connect with good causes
Nextdoor Survey (07/2022)
Home Security
34%
Nextdoor users are 34% more likely to own a home security system
Nextdoor Survey (10/2023)
Telco Preferences
84%
of Nextdoor users said cost influenced their decision to switch home internet providers
Nextdoor Alida Survey Data, US, 03/04/2023 - 03/08/2023
Tax Season
18%
Nextdoor users are 18% more likely to value the efficiency of personally filing
Nextdoor Survey (02/2024)
Healthcare
16%
of Nextdoor users are a caregiver for someone with a long-term medical condition
GWI USA (Q2 2022 - Q1 2023)
Telco Preferences
23%
of Nextdoor users said they are likely to upgrade to a new home internet service in the next 6 months
Nextdoor Alida Survey Data, US, 03/04/2023 - 03/08/2023
Shopping Local
87%
of Nextdoor users are more likely to spend money with a small business if they know something personal about it
Nextdoor Neighbor Survey USA (12/2022)
Social Media Attitudes
71%
of Nextdoor users say they use Nextdoor to see what's trending / being talked about
Nextdoor Survey (07/2022)
Credit Union
19%
of Nextdoor users are happy to use credit/loans to buy things they couldn't otherwise afford
GWI USA, Q2 2021 - Q1 2022
Shopping Local
62%
of Nextdoor users have discovered a small business on Nextdoor
Nextdoor Neighbor Survey USA (12/2022)
Holiday Shopping
84%
of consumers will wait for a sale to do the majority of their holiday shopping
Nextdoor Survey (08/2023)
Sports
70%
of Nextdoor users follow 3 or more sports events / leagues
GWI Core US, Q4 2022
Pets
13%
Nextdoor users spent $1.8K on their pets in 2023, 13% more than the average pet owner
Source: Nextdoor Survey, US & UK (12/2023)
Home
48%
of Nextdoor users are more likely to undertake home renovations in the next 6 months
GWI USA (Q1 2023)
Tax Season
5 in 10
adults will personally file their taxes this year
Nextdoor Survey (02/2024)
Education
51%
of Nextdoor users have children under 18
GWI USA 2021
Spring Cleaning Habits
+40%
Nextdoor neighbors are +40% more likely to prioritize bathrooms +38% more likely to prioritize outdoor areas, compared to the average adult
Nextdoor Survey, US (01/2024)
CPG
64%
of Nextdoor users are interested in food and drink
GWI Core US (Q3 2022 - Q2 2023)
Social Media Attitudes
63%
of Nextdoor users say they use Nextdoor to find like-minded community / interest groups
Nextdoor Survey (07/2022)
Telco Preferences
14%
of Nextdoor users expect to switch to a new mobile phone plan in the next 6 months
Nextdoor Alida Survey Data, US, 03/04/2023 - 03/08/2023
Pets
67%
Nextdoor users are 67% more likely than the average internet user to research pet insurance online before purchasing
GWI Core US (Q2 2022 - Q1 2023)
Healthcare
29%
of Nextdoor users experienced seasonal allergies in the past year
GWI USA (Q3 2022 - Q2 2023)
Tech/Telco
42%
of Nextdoor users plan to buy a new phone in the next 12 months or earlier
GWI Core US 2021
Holiday Travel
71%
Nextdoor users traveling with children are 71% more likely to use a home rental platform
Nextdoor Survey (10/2022)
Home Renovations
52%
Bathrooms & kitchens are the areas of home being considered for a remodel
Nextdoor Survey (09/2023)
Home Security
48%
of adults agree peace of mind is the top reason for getting a home security solution
Nextdoor Survey (10/2023)
Back to School
20%
As it relates to their back-to-school shopping, parents on Nextdoor are 20% more likely to be influenced by ads on social media
Nextdoor Survey (06/2024)
Shopping Local
91%
of Nextdoor users say supporting small, local businesses is important to them
Nextdoor Neighbor Survey USA (12/2022)
Auto
91%
of Nextdoor users consider previous usage when making an auto purchase
Nextdoor Internal Survey (March 2022)
Social Media Attitudes
85%
of Nextdoor users say they use Nextdoor to find trusted reviews / recommendations
Nextdoor Survey (07/2022)
Energy
48%
of Nextdoor users are buying energy efficient appliances
GWI Core US, Zeitgeist March 2021
QSR
70%
of Nextdoor users ordered food from a fast food restaurant in the past month
GWI Core US, Zeitgeist October 2021
Sustainability
66%
of Nextdoor users get information about opportunities/events for community sustainability efforts on Nextdoor
Nextdoor Survey (04/2023)
Travel
79%
of Nextdoor users regularly go on domestic vacations
GWI Core US (Q1 2022 - Q2 2022)
Health & Wellness
70%
Most of the time, when picking up a prescription or OTC medication, 70% of Nextdoor users also purchase non-pharmacy items 
Shopping Local
78%
of Nextdoor users shop at, patron, or hire a local business at least once a month
Nextdoor Neighbor Survey USA (12/2022)
Shopping Attitudes
58%
of Nextdoor users are more likely to shop at stores that sponsor local events or community groups
Nextdoor Survey (06/2022)
Shopping Attitudes
84%
of Nextdoor users believe quality of private label products are usually just as good as those from the national brands
Nextdoor Survey (06/2022)
Holiday Travel
1 in 4
Nextdoor users plan on traveling during the holiday season this year
Nextdoor Survey (10/2022)
Summer Travel
90%
The vast majority of Nextdoor users' budgets (90%) are either higher or the same in comparison to last summer’s
Nextdoor Survey (04/2023)
Travel
43%
of Nextdoor users regularly stay in rented accommodations
GWI Core US (Q1 2022 - Q2 2022)
Back to School
More than half
of all parents will have started their back-to-school shopping by early July
Nextdoor Survey (06/2024)
FinServ
80%
of Nextdoor users have cash / savings
GWI Core US (Q2 2022 - Q1 2023)
Pets
38%
of Nextdoor users have used the platform to find help for their pets
Source: Nextdoor Survey, US & UK (12/2023)
Entertainment
48%
Specific shows is the second leading factor, 48%, that Nextdoor users consider very important when selecting a streaming service
Nextdoor Survey (07/2023)
Home
33%
of Nextdoor users are more likely to redecorate rooms in their property
GWI USA (Q1 2023)
Retail
97%
of Nextdoor users frequently shop at supermarkets / grocery stores
GWI USA, Q1 - Q3 2021
Military
26%
Military families are 26% more likely* to use Nextdoor at least monthly
(compared to gen pop)
GWI USA
(Q1 2023)
Shopping Attitudes
23%
of Nextdoor users increased spending at stores closer to home
Nextdoor Survey (06/2022)
CPG
29%
Nextdoor users are 29% more likely than the avg internet user to talk online about grocery products
GWI Core US (Q3 2022 - Q2 2023)
Healthcare
75%
of Nextdoor caretakers are the primary medical decision maker
Nextdoor Survey (06/2023)
Home Security
25%
In the last 12 months, 25% of adults have had a package stolen
Nextdoor Survey (10/2023)
Sustainability
65%
of Nextdoor users consider the local community in the top 3 most impactful in supporting sustainability efforts today
Nextdoor Survey (04/2023)
Travel
1.5M+
travel related mentions on Nextdoor in 2022
Nextdoor internal data 2022
Travel
60%
of Nextdoor users are interested in travel
GWI Core US (Q1 2022 - Q2 2022)
Home Renovations
25%
Nextdoor users are 25% more likely to anticipate spending more than $50K on a home renovation
Nextdoor Survey (09/2023)
FinServ
80%
of Nextdoor users think their personal finances will stay the same or get better in the next 6 months
GWI Core US (Q2 2022 - Q1 2023)
Sports
63%
of Nextdoor users participate in a recreational sports league
Nextdoor Survey (06/2023)
Pets
4x
The odds of getting a pet increase by 4x if a neighbor has recently gotten one
*net of other factors
Source: Nextdoor Survey, US (12/2023); Other variables included in regression: age, income, education, race, region, children in household, neighborhood type
Credit Union
86%
of Nextdoor users have a credit card
GWI Core 2021
Retail
93%
of Nextdoor users frequently shop at mass market retailers (Walmart, Target, etc.)
GWI USA, Q1 - Q3 2021
Health & Wellness
More than ¼
of Nextdoor users have used Nextdoor to get healthcare advice
Tech/Telco
35%
of Nextdoor users own their phones for 1 year or less
GWI Core US 2021
Spring Cleaning Habits
5
In a typical week, adults spend nearly 5 hours cleaning their home
Nextdoor Survey, US (01/2024)
Home Renovations
30%
The odds of a homeowner planning to renovate in the next 12 months increases by 30% if a neighbor of theirs has recently completed one
Nextdoor Survey (09/2023)
CPG
62%
In the last month, 62% of Nextdoor users have purchased cleaning products
GWI Core US (Q3 2022 - Q2 2023)
Military
24%
of Nextdoor users care strongly about veteran causes
(7% more than general population)
GWI USA
(Q1 2023)
Summer Travel
70%
of Nextdoor users plan on taking road trips this summer
Nextdoor Survey (04/2023)
Moving Trends
66%
of all moves by Nextdoor users were to homes in the suburbs
Nextdoor Internal Data, US (01/2024 - 06/2024)
Shopping Attitudes
23%
QoQ increase in mentions of 'inflation' on Nextdoor
Nextdoor Survey (06/2022)
CPG
86%
of Nextdoor users frequently shop at grocery stores
GWI Core US (Q3 2022 - Q2 2023)
Tech/Telco
279k+
mentions of Mobile on Nextdoor from June 2021 to May 2022
Internal Nextdoor data 06/2021-05/2022
Military
743K
Military and veteran related mentions in the past year
Nextdoor internal data
(August 2022 - July 2023)
Health & Wellness
71%
of Nextdoor users plan on receiving a vaccine this year, compared to 58% of US adults 
Home Renovations
7 in 10
homeowners plan to make a renovation to their home in the next 12 months
Nextdoor Survey (09/2023)
Holiday Travel
59%
of Nextdoor users will travel 500 miles or more during a trip taken during the holidays
Nextdoor Survey (10/2022)
Tax Season
54%
Nextdoor users are 54% more likely to use a paid app or software
Nextdoor Survey (02/2024)
Spring Cleaning Habits
41%
In the last 3 months, 41% of Nextdoor neighbors have used Nextdoor to get advice on cleaning products and services
Nextdoor Survey, US (01/2024)
Tech/Telco
57%
of Nextdoor users are comfortable with new technology
comScore Plan Metrix Multi-Platform Key Measures, January 2022
Health & Wellness
77%
of Nextdoor users consider themselves to be the “Chief Medical Officer” of their household (+12% than the general population)
Military
17%
of Nextdoor users have someone in their family/ household who is a veteran
(26% more likely than gen pop)
GWI USA
(Q1 2023)
Home Security
81%
of Nextdoor users have a home security solution
Nextdoor Survey (10/2023)
Summer Travel
60%
The top motivation when deciding on a destination for Nextdoor users is to visit family/friends (60%)
Nextdoor Survey (04/2023)
Entertainment
72%
Cost is the top factor, 72%, that Nextdoor users consider very important when selecting a streaming service
Nextdoor Survey (07/2023)
Home Renovations
33%
Most home renovations begin in the spring for homeowners
Nextdoor Survey (09/2023)
Military
9%
of Nextdoor users are Veterans
GWI USA
(Q1 2023)
Credit Union
74%
of Nextdoor users save up and wait to buy a product
GWI Core 2021
FinServ
86%
of Nextdoor users have a credit card
GWI Core US (Q2 2022 - Q1 2023)
Sustainability
63%
of Nextdoor users strongly agree the environment is important to them
Nextdoor Survey (04/2023)
Sports
74%
of Nextdoor users plan on following the Big Game this year
GWI December 2022 Zeitgeist, USA Q3 2022
QSR
62%
of Nextdoor users have a personal interest in eating out
GWI Core US 2021
Home Security
89%
of Nextdoor users trust their neighbors to keep an eye on their home
Nextdoor Survey (10/2023)
Tech/Telco
98%
of Nextdoor users own a Smartphone
GWI Core US 2021
Home
56%
of Nextdoor users are considering a renovation within the next year
Nextdoor Survey (08/2022)
Moving Trends
63%
of Nextdoor users will start renovations after they move in 
Nextdoor Survey, US (07/2024)
Auto
69%
of Nextdoor users outright own a vehicle
GWI USA (Q1 - Q4 2022)
Home
43%
of Nextdoor users are interested in gardening
GWI Core US 2022
QSR
96%
of Nextdoor users are responsible for food shopping in their household
GWI Core US 2021
Summer Travel
5 / 10
Nextdoor users plan on traveling this summer
Nextdoor Survey (04/2023)
Tax Season
37%
Nextdoor users are 37% more likely to use a service/professional to avoid being audited
Nextdoor Survey (02/2024)
Pets
39%
of Nextdoor users are cat owners
GWI Core US (Q2 2022 - Q1 2023)
Shopping Attitudes
36%
of Nextdoor users have purchased more private label products as a result of the price increases
Nextdoor Survey (06/2022)
Pets
52%
of neighbors are interested in pets or pet care
GWI Core US (Q2 2022 - Q1 2023)
Spring Cleaning Habits
30%
of Nextdoor neighbors have used a maid / professional cleaner in the last 3 months, +50% more than the average adult
Nextdoor Survey, US (01/2024)
Moving Trends
80%
of neighbors who recently moved used Nextdoor to get settled into their new neighborhood
Nextdoor Survey, US (07/2024); Nextdoor Internal Data (01/2024 - 06/2024)
Summer Travel
67%
of Nextdoor users plan on booking their accommodations directly through the provider
Nextdoor Survey (04/2023)
Retail
90%
of Nextdoor users frequently shop at ecommerce sites (Amazon, Jet, etc.)
GWI USA, Q1 - Q3 2021
Energy
45%
of Nextdoor users are trying to make lifestyle choices that help the environment
GWI USA 2021
Sports
72%
of Nextdoor users play / participate in 1 or more sports
GWI Core US 2022
Social Media Attitudes
75%
of Nextdoor users agree that Nextdoor makes them feel connected to their community
Nextdoor Survey (07/2022)
Sustainability
73%
of Nextdoor users agree it’s important for brands to be active in the local community
Nextdoor Survey (04/2023)
Pets
75%
of Nextdoor users are pet owners
GWI Core US (Q2 2022 - Q1 2023)
Summer Travel
5 / 10
Nextdoor users traveling this summer booked their accommodations between January and March
Nextdoor Survey (04/2023)
Healthcare
48%
Nextdoor users are 48% more likely to purchase non-prescription medicine to help treat seasonal allergies compared to the general population
GWI USA (Q3 2022 - Q2 2023)
Pets
56%
of Nextdoor users are dog owners
GWI Core US (Q2 2022 - Q1 2023)
Entertainment
1/3
Over 1/3 of Nextdoor users watch 2 or more hours of streaming content per day
Nextdoor Survey (07/2023)
Sports
81%
of Nextdoor users are supporters of their local teams
Nextdoor Survey (06/2023)
QSR
96%
of Nextdoor users eat out at restaurants
GWI Core US 2021
Education
22%
of Nextdoor users have a postgraduate degree
GWI Core US 2021
CPG
84%
In the last month, 84% of Nextdoor users have purchased snack foods
GWI Core US (Q4 2022 - Q2 2023)
Auto
41%
of Nextdoor users will purchase a car, SUV or truck in the next 6 months
GWI USA (Q1 - Q4 2022)
Education
62%
of Nextdoor users find learning new skills important to them
GWI USA 2021
Home
40%
Nextdoor users are 40% more likely than the avg internet user to purchase garden furniture (in the next 3-6 months)
GWI Core US 2022
Holiday Shopping
55%
more consumers will start their holiday shopping during the Black Friday period this year
Nextdoor Survey (08/2023)
QSR
95%
of Nextdoor users eat out at fast food restaurants
GWI Core US 2021
Energy
52%
of Nextdoor users say that helping the environment is important to them
GWI Core US 2021
Sustainability
85%
of Nextdoor users say doing a sustainable action in their everyday life makes them feel good
Nextdoor Survey (04/2023)
Retail
95%
of Nextdoor users are the main / joint household products shopper
GWI USA, Q1 - Q3 2021
Social Media Attitudes
63%
of Nextdoor users say they use Nextdoor to share / discuss opinions with others
Nextdoor Survey (07/2022)
FinServ
78%
of Nextdoor users agree being financially secure is important to them
GWI Core US (Q2 2022 - Q1 2023)
Retail
76%
of Nextdoor users look for brands that are reliable as a key quality
GWI USA, Q1 - Q3 2021
FinServ
42%
of Nextdoor users invest in stocks
GWI Core US (Q2 2022 - Q1 2023)
Credit Union
20%
of Nextdoor users say a credit union bank would be their top choice for opening a new bank account
GWI USA, Q2 2021 - Q1 2022
Telco Preferences
Over half
of Nextdoor users said their current plan is too expensive
Nextdoor Alida Survey Data, US, 03/04/2023 - 03/08/2023
Moving Trends
1 Month
Nextdoor users start preparing for their move at least a month in advance
Nextdoor Survey, US (07/2024)
Holiday Shopping
92%
of consumers consider free shipping an important offering when deciding where to holiday shop this year
Nextdoor Survey (08/2023)
Energy
53%
of Nextdoor users are willing to pay more for an eco-friendly product
GWI Core US 2021
Education
59%
of Nextdoor users have a bachelor's degree or higher
GWI USA 2021
Education
26%
of Nextdoor users have consumed an educational video online in the last week
GWI USA 2021
Retail
73%
of Nextdoor users purchase clothing every 6 months or more often
GWI USA, Q1 - Q3 2021
Tech/Telco
62%
of Nextdoor users own a Smart TV
GWI Core US 2021
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