FEMA’s National Flood Insurance Program (NFIP) partnered with Yes& Agency and Nextdoor to educate consumers about flood risks that occur when they live near a river and encourage them to purchase flood insurance.
The campaign targeted eight specific regions, targeted by postal codes, to ensure a hyper-focused and relevant outreach. In order to maximize engagement and effectiveness, FEMA utilized a combination of placements across Nextdoor, including In-App Digest and Newsfeed Display.
Key performance indicators, such as Click-Through Rate (CTR), Unique Reach, and Conversions, were closely monitored to measure success and impact. This comprehensive and targeted approach was designed to resonate deeply with the audience, helping them understand the importance of flood insurance and encouraging them to take action.