A nonprofit community health system partnered with Nextdoor to reach people where it matters most - their own neighborhoods - knowing that ensuring a community's overall health and well-being starts at the local level.
On a mission to make a positive difference in every life they touch in the communities they serve, the brand capitalized on Nextdoor's power of local personalization to reach audiences in specific neighborhoods. They ran media in key markets across Georgia, testing several types of creative to convert neighbors from awareness to intent.