Honda Motors is a globally recognized household name, consistently being named as one of the best overall auto brands. However, maintaining its status in a competitive market requires consistent innovation and creative marketing strategies to deliver value to its customers.
Throughout 2023, Honda set an ambitious goal of generating consideration for HR-Vs by encouraging Nextdoor neighbors in the UK to learn more about the model. Given that Nextdoor is ultimately a recommendations-based platform where our neighbors come to connect based on proximity and get things done, it was an ideal platform to help Honda roll out its campaign. Moreover, 84% of Nextdoor neighbors in the UK own at least 1 vehicle, making it optimal for Honda to take advantage of Nextdoor’s high-intent audience and convert neighbors into customers.