Guiding Stars is a nutrition guidance program that simplifies grocery shopping by evaluating products using established nutrition science and assigning easy-to-understand 1, 2, or 3-star ratings on store shelves. By translating complex nutrition labels into a simple visual system, the program helps shoppers quickly identify more nutritious options for their households. The objective of this campaign was to increase awareness, incrementally, and drive shoppers toward products earning Guiding Stars.