Success Stories | Nextdoor

The joint efforts between Thumbtack and Nextdoor has resulted in a 2x increase in search revenue and 134% increase in iROAS

Written by Nextdoor Enterprise Team | Feb 29, 2024 10:50:41 PM

Objective

Thumbtack - a modern home management platform that helps people care for their home from top to bottom and empowers small businesses nationwide to grow by enabling users to search for, rate, and hire local service providers - partnered with Nextdoor to meet neighbors on the platform searching for services. Given that 77% of Nextdoor neighbors across the U.S. are homeowners and Thumbtack is home to a significant number of home services professionals, including contractors, plumbers, and more, there was no better place than Nextdoor to convert our neighbors into customers.

Thumbtack and Nextdoor doubled search revenue over the course of their multi year partnership

134%

iROAS has increased 134%

2x

Search revenue has grown by 2x

In 2023 alone, Thumbtack has continued to see near double-digit growth on Nextdoor

26%

increase in search revenue from 2022

8%

increase in iROAS from 2022

26%

increase in searches from 2022 and 24% increase in clicks from 2022

71%

Total Average conversion value has increased 71% from 2022