Objective
In its second year as a global campaign, Nextdoor launched the next edition of the #LoveYourNeighborhood photography competition. This easy-to-enter photography contest invited neighbors all across the globe to share an image that captured the people, places, features, and – new this year – creatures that make neighborhoods from coast to coast special.
Following the success of last year’s competition, this season’s #LoveYourNeighborhood campaign was even more successful, resulting in 65% more entries. We also introduced new categories in some markets, including:
- NeighborhoodCreatures – Furry, feathered, four-legged, scaled, winged, and everything in between – capture the cutest members of the animal kingdom and your neighborhood.
- #NeighborhoodsEverywhere – From vacations abroad to a trip back to your hometown for the holidays, submit your best shots of neighborhoods that have your heart, even if you don’t live there year-round.
- #NeighborhoodFans – Capture the energy and excitement of when neighbors come together, from a local sports event to a community performance.
- #NeighborhoodFaves – Local businesses are the cornerstone of every neighborhood. From your favorite farmer’s market to your daily coffee shop, shoutout to support your favorite local go-to’s.
- #NeighborhoodGems – One-of-a-kind murals, secret hiking paths, off-the-beaten-path parks. Show us the ‘only in my neighborhood’ local spots that make your neighborhood unique.