Nextdoor neighbors in the U.K. are 26% more likely* to own an electric vehicle3 and, when it comes to specific auto models, Nextdoor neighbors are 16% more likely* to own a car or motorcycle by Renault3. Given Nextdoor’s high-intent audience, Renault sought to reach neighbors with relevant messaging in local context to advertise their Megane EV model. Their goal was two-fold: driving both awareness and sales.