Success Stories | Nextdoor

Vote.org and Nextdoor reached millions of neighbors during elections

Written by Nextdoor Enterprise Team | Jan 9, 2023, 5:56:17 PM

Objective: 

For the third consecutive election cycle, Nextdoor worked with Vote.org to use technology to simplify political engagement, increase voter turnout, and strengthen American democracy for neighbors. Our goals were three-fold:

  1. Monitor: Monitor the tone and content of conversations on the platform and identify topics that may require interventions
  2. Remove/Reduce: Limit the exposure of violative content through enablement of levers and topical product initiatives
  3. Inform & Promote: Promote active participation in the election process & local community by directing neighbors to accurate and non-partisan sources of information and encouraging them to discuss politics in a respectful manner