Success Stories | Nextdoor

Vote.org and Nextdoor reached millions of neighbors during elections

Written by Nextdoor Enterprise Team | Jan 9, 2023 5:56:17 PM

Objective

For the third consecutive election cycle, Nextdoor worked with Vote.org to use technology to simplify political engagement, increase voter turnout, and strengthen American democracy for neighbors. Our goals were three-fold:

  1. Monitor: Monitor the tone and content of conversations on the platform and identify topics that may require interventions
  2. Remove/Reduce: Limit the exposure of violative content through enablement of levers and topical product initiatives
  3. Inform & Promote: Promote active participation in the election process & local community by directing neighbors to accurate and non-partisan sources of information and encouraging them to discuss politics in a respectful manner