BGE leveraged Sponsored Posts on Nextdoor to drive awareness of their Smart Thermostat Program. They geo-targeted their campaign to ensure they were reaching members within their service areas. They drove further action by sharing benefits and rewards by signing up for the program, in the creative copy.
Nextdoor proved to be a powerhouse of awareness and engagement for BGE. Baltimore's Nextdoor members converted at a rate of 1.89%, bringing down BGE's cost per conversion by 22%. With a 2.31% CTR, BGE surpassed the standard 0.20% benchmark by leaps and bounds. Additionally, Nextdoor members spent the most time on BGE's website as compared to any other platform, including Facebook and Instagram.