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Canvas

Canvas Boosted Car Subscriptions with Nextdoor's Highly Engaged Audience

137%

CTR above benchmark

43%

Engagement rate above benchmark

45%

Social referral traffic from Nextdoor

Background

Canvas, part of the Ford family, offers flexible, simple, and affordable car subscriptions. With the ability to select a term length from 1-12 months or more at one bundled monthly price, and swap cars anytime, Canvas reimagines car ownership for today's consumer.

 

Objective

Canvas wanted to increase awareness in the markets it services, as well drive education to boost subscription rates. 

Solution

Canvas used Sponsored Posts to reach engaged members on Nextdoor. They geo-targeted the creative to Los Angeles and San Francisco and leveraged dynamic local ads, by substituting the city name in the header. They further drove consideration and trial with an incentive in the CTA.  

"What stood out to me about Nextdoor relative to other platforms was the ability to create good, organic conversation around our product in a hyper-localized manner. That offers a lot of fresh opportunity for performance optimization."

John Alvino Director of Growth Marketing

Results

High-speed performance: Nextdoor quickly comprised over 45% of Canvas' social referral traffic once the campaign launched. What's more, Canavs' CTR on Nextdoor was 72% higher than on other social channels. 

Learn more about Nextdoor ad formats, targeting, and measurement

Learn about Sponsored Posts