Canvas used Sponsored Posts to reach engaged members on Nextdoor. They geo-targeted the creative to Los Angeles and San Francisco and leveraged dynamic local ads, by substituting the city name in the header. They further drove consideration and trial with an incentive in the CTA.
"What stood out to me about Nextdoor relative to other platforms was the ability to create good, organic conversation around our product in a hyper-localized manner. That offers a lot of fresh opportunity for performance optimization."
High-speed performance: Nextdoor quickly comprised over 45% of Canvas' social referral traffic once the campaign launched. What's more, Canavs' CTR on Nextdoor was 72% higher than on other social channels.