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Schlage

Schlage Reached New Levels of Awareness and Engagement with Nextdoor’s Members

129%

Engagement rate above benchmark

97%

CTR above benchmark

Background

Since 1920, Schlage has been making innovative door hardware for secure, stylish, and smart homes. Now trusted in over 40 million residences, Schlage is a leader in the industry. As the company says: “We didn’t invent the lock. We perfected it.”

 

Objective

Schlage and The Basement (Schlage’s AOR) targeted homeowners with precision to achieve two goals: expand awareness of Schlage products, and encourage website visits.

Solution

Using Sponsored Posts to target homeowners, Schlage and The Basement (Schlage's AOR) was able to get the right eyes on their products. Their creative optimized on the fact that home improvement and security topics are top of mind for Nextdoor members.

"Digital campaigns work best when they simultaneously consider both the platform and the audience. Our approach for Nextdoor was to frame the benefits of Schlage door hardware in a message that felt native to the platform and enthralling to the audience."

Noah Sarff Executive Creative Director, The Basement

Results

Home improvement and security topics are top of mind for Nextdoor members, so Schlage’s creative was hyper-relevant. With Sponsored Posts, Schlage achieved an engagement rate and CTR that well exceeded expectations: 129% and 97% above Nextdoor benchmarks, respectively. And, by noting where members had left thanks or comments on their ads, Schlage was also able to better understand how their campaign was received.

Learn more about Nextdoor ad formats, targeting, and measurement

Learn about Sponsored Posts