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Verisure

Verisure generated new leads by targeting homeowners with Sponsored Posts

£21.98

average CPL

£1.53

average eCPC

.36%

average CTR

Objective

Verisure is a home security company that operates in 16 countries worldwide.  They offer 24/7 monitoring, the fastest response time in the UK and installation within 24 hours.  Verisure was looking to drive customers through the purchasing funnel from awareness through to conversion.  The primary goal was to generate new leads, appointments and ultimately sales of their home security system. 

Solution

Verisure leveraged Nextdoor Sponsored Posts and Email Digest ads targeted to homeowners in the UK.  The campaign utilized 4 creative assets for Sponsored Posts that were designed to drive performance and lead generation.  The Email Digest ads were designed to maximize brand awareness and optimized across 3 creatives.  Nextdoor monitored performance and ensured there were creative refreshes as needed to keep the campaign at optimal performance levels.

“We chose Nextdoor because it enabled us to reach verified householders on a national scale, in their local neighborhood context. It's important that we're advertising in a trusted environment and to relevant consumers who have been verified by their home address. Nextdoor has proven to be a consistently effective lead generation channel for Verisure.” 

Daniel
Daniel Valensi  Head of Lead Generation

Results

Verisure’s campaign was successful at driving leads at a low cost.  The average CPL came in 33% below the benchmark set by Verisure.  Newsfeed Ads had an average CTR of .51%, drove 3,012 leads and CPL of £21.  The Email Digest format generated 554 leads and had a CPL of £34.

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