Verisure leveraged Nextdoor Sponsored Posts and Email Digest ads targeted to homeowners in the UK. The campaign utilized 4 creative assets for Sponsored Posts that were designed to drive performance and lead generation. The Email Digest ads were designed to maximize brand awareness and optimized across 3 creatives. Nextdoor monitored performance and ensured there were creative refreshes as needed to keep the campaign at optimal performance levels.
Verisure’s campaign was successful at driving leads at a low cost. The average CPL came in 33% below the benchmark set by Verisure. Newsfeed Ads had an average CTR of .51%, drove 3,012 leads and CPL of £21. The Email Digest format generated 554 leads and had a CPL of £34.