This article was updated on December 3, 2021
With the holiday season is in full swing and neighbors busy with all of their shopping and gift-giving that come before the New Year, you may have forgotten about the opportunity that the end of the year holds for your business.
Good news there is still time to boost your sales and finish the year strong. This article has creative inspiration for Local Deals to help your business close out your books in 2021 and prepare for the new year.
Read on for 4 creative year-end Local Deals ideas inspired by other businesses.
#1 Lock in new clients for the new year
This Local Deal, inspired by Bruggeman Dental of Thornton, CO offered a new patient special for clients who begin treatment before the year ends.
Why it works: This dental office offered discounts on several of their services for new patients who begin treatment before the end of the year. Since dental treatments are often regular or ongoing, this deal not only brings in new customers, it helps ensure customers’ continued business in 2022.
Another example, inspired by Modern Martial Arts & Fitness of Miami Shores, FL offered big savings to anyone who pre-purchased a month of fitness classes.
Why this works: This deal offers a special discount on one month of fitness classes with the added bonus of a special gift – free gloves – for anyone who purchases before year’s end. While this deal must be purchased before the year ends, it can only be used between January-March, which helps the business lock in new customers for the new year.
#2 Clear out existing inventory in preparation for new stock
Do you have excess inventory? The end of the year is a great time to clear out. The Local Deal example below, inspired by Custom Jewelers of Richardson in Richardson, Texas, offered 30-50% off all in-stock inventory.
Why this works: With the new year right around the corner, it’s a great time to clear out any old stock and make room for new inventory for 2022.
3. Fill any openings in your schedule
If you have openings you need to fill before the year ends, take inspiration from Villareal Improvement of San Antonio, Texas. The painting company offered a discount on services if booked in December.
Why this works: If December and January are slower months for your business, or if you have openings in your schedule that you’d like to fill, a deal that offers a discount for services booked during a specific time period can help fill your schedule – and delight customers who weren’t sure if they would be able to get the work done before the new year.
#4 Promote a special event for a memorable New Year’s Eve
Are you planning to ring in the new year with a special celebration at your business? Use Local Deals to get the word out. The example below is inspired by Sam’s Anchor Cafe of Tiburon, CA. The cafe promoted early bird tickets to their New Year’s Eve party.
Why this works: Everyone wants something fun to do for New Year’s Eve – and finding a great party or event to ring in the new year is even better when it’s close to home. If your business is offering something fun or festive, a Local Deal is a great place to let neighbors know.
Finish the year strong with Nextdoor
There’s still time to make the most of 2021. Whether you are hoping to lock in new clients for the new year, clear out your inventory, fill any schedule openings, or promote a festive event, share a Local Deal to grab the attention of your closest customers - your neighbors.