This article was updated on November 9, 2022.
Between gift shopping and gatherings with loved ones, the holiday season kicks into high gear in December. As a small business owner, take advantage of increased holiday traffic to drive end-of-the-year sales. Whether you offer enticing discounts, share thoughtful holiday greetings, or announce your business’s plans for the new year, use the marketing ideas in this guide to close out the year on a high note.
Check out our free December marketing guide for tips on how to use most of Nextdoor’s small business tools.
December Local Marketing Guide for Small Businesses
Holiday Season - All month long
Throughout the month of December, your neighbors will likely be holiday shopping, gathering with loved ones, and getting involved in community initiatives. During this busy month, they may be more in need of your products and services. Use Nextdoor to stay top of mind as neighbors navigate through the holiday season.
- Spread holiday cheer. Use your free Business Posts to share a heartfelt message thanking your customers for their continuous support or let them know how your business is celebrating the season. Share holiday promotions. Whether you choose to have one discount throughout the entire month or a new offer for each day, use Nextdoor to drive traffic to your business and boost your bottom line.
- Give back to the community. Lean into the spirit of giving by showing support for local charities and organizations. Whether you choose to donate a portion of your holiday sales, run a food or toy drive, or volunteer with your team on International Volunteer Day (December 5), use your Business Posts to get the word out so your customers can get involved.
Check out Nextdoor’s small business holiday resource center for more marketing tips and inspiration.
Free Shipping Day - December 14, 2022
Does your small business have online shopping options? If so, take advantage of Free Shipping Day, a one-day event where businesses large and small offer free shipping with delivery by Christmas Eve.
- Use a Business Post to let last minute shoppers know you’re participating.
First Day of Winter - December 21, 2022
With all the attention on the holiday season, it may already feel like winter is upon us. But the new season doesn’t officially start until December 21. Use the change in season as an opportunity to share your expertise with Business Posts. Some examples:
- If you’re in home services, let neighbors know how they can best prepare their homes for winter weather.
- If you’re in real estate, share a list of your favorite local places to escape the cold.
New Year's Eve - December 31, 2022
As 2022 comes to a close on New Year’s Eve, take a moment to connect with your community. Use your your Business Posts to:
- Recap the past year and spotlight your favorite moments
- Let customers know what they can expect from your business in 2023
- Share how you and your team are celebrating New Year’s Eve and ask neighbors to do the same in the comments
Claim your free Business Page to get started on Nextdoor. For resources on how to use Nextdoor to stay connected with your local customers, pertinent news affecting businesses, and more, follow us at @nextdoorbusiness on Facebook.