In honor of Hispanic Heritage Month (September 15 - October 15), we are partnering with We Are All Human (WAAH) through the Hispanic Star initiative to recognize the contributions of Hispanic-owned small businesses within our local communities and the critical role they play in neighborhoods across the country.
The number of Latino-owned businesses in the U.S. has grown 34%, outpacing the national average growth (1% for all business owners), and have contributed $500 billion to the nation’s economy. This year has been challenging for all neighborhoods, especially for local businesses that have been impacted by the COVID-19 pandemic. Latino-owned small businesses however were among the hardest hit by this unprecedented crisis. In fact, according to a study by the Stanford Latino Entrepreneurship Initiative, 86% of Latino-owned small businesses saw a major hit while two-thirds didn't even expect to continue operating past the six month mark if conditions didn't improve.
This partnership with WAAH and Hispanic Star will provide its hubs and their communities with business tools and education to help our small business community thrive again. Our neighbors on Nextdoor are eager to help– conversations on Nextdoor around supporting local businesses increased 17x during COVID-19, and 72% of members report wanting to support local businesses even more as a result of the pandemic.
To help Hispanic-owned businesses better connect with their community of supporters, we've put together a custom guide to getting started on Nextdoor.
1. Launch your free Nextdoor Business Page
Start by creating your free Business Page at nextdoor.com/business. If we have a phone number for your business, we'll call or text you to verify it. Otherwise, you can verify once you've claimed your page.
Why do I need to verify my business?
On Nextdoor, all members are verified to ensure a safe and trusted environment for neighbors to connect with real people in their area. The same goes for local businesses.
Verification grants you access to free tools like Business Posts and allows you to update your page with links to your website or where neighbors can order takeout, delivery, and even gift cards.
Find additional tips and tricks for launching your Business Page here.
2. Set up your Business Page
Once you’ve created or claimed your page, it's time to bring your business to life on Nextdoor. Navigate to the Business Profile tab and add your logo and cover photo.
Then, update your contact information with a phone number or email where neighbors can reach you; your website if applicable; updated hours of operation; and links to takeout, delivery, or gift card options if you have them.
Lastly, share your business story and add photos to help neighbors get to know you, your staff, and your business. Show your Hispanic pride by adding #HispanicOwned in the story section (neighbors can search this hashtag to find Hispanic-owned businesses). Find additional secrets to a better business page here.
3. Connect with your customers
Nextdoor offers a variety of products to help you connect with local customers and drive business. Navigate to the Content tab, where you will find two product offerings: Business Posts and Local Deals.
Business Posts is a free product that allows you to instantly reach neighbors within two miles of your business with business updates, changes to hours or offerings, and more. To start off with Business Posts, we recommend an intro post - share your name and role, the story of why you created your business, what you do best, and photos of you and your staff (if applicable). With your post, you will be reaching an audience that may or may not be familiar with your business, so this is the perfect opportunity to make a strong first impression. The more personal you can be, the better!
Within the Content tab, you will also see an option to create a Local Deal. With a Local Deal, you can advertise a special or promotion to neighbors within 10 miles of your business such as a percentage off or a buy-one-get-one offer. This is a great tool if you are looking to incentivize new customers to try your business or if you are looking for a way to reward loyal customers. Check out ideas for top performing Local Deals here.
Hispanic Star & Nextdoor can't wait for neighbors to get to know your business and connect with you on Nextdoor. For additional resources, download our local business playbook here.
Claim your free Business Page to get started on Nextdoor. For resources on how to use Nextdoor to stay connected with your local customers, pertinent news affecting businesses, and more, follow us at @nextdoorbusiness on Facebook.