This article was updated on December 20, 2021
As a mortgage broker, you’re rooted right in the community of the people you most often serve. Not only do you know the local area, but you understand local laws and, of course, have a solid understanding of competitive interest rates.
With a business that is often relationship-driven, it’s important to get your name out to the community – and that’s where Nextdoor can help. Neighborhood Sponsorships serve as a way to both increase awareness for your business and to interact with the community through posts.
If you’re not sure how to best utilize your Neighborhood Sponsorship posts, we’re here to help. Read on for 3 examples of what others in your industry have shared:
#1 Offer a free mortgage check-up.
Why offering a mortgage check-up works:
Neighbors may not know if interest rates have gone down, or may not realize the implications of their recent life changes, like a growing family or new retirement plans. A free, no-obligation mortgage checkup is a great way to personally demonstrate your expertise to neighbors and earn their business.
#2 Convey your industry expertise
Why showing your expertise works:
A post that focuses on the value you can bring to the customer (in this case, saving money) communicates your industry expertise and can instill confidence and trust in you as a mortgage broker.
TIP: Beyond your post, showcase your expertise wherever you show up online. For instance, if you are setting up a mortgage broker website, list your career background and highlights in the About Us section. You can also include this on your Nextdoor Business Page.
When you are implementing your mortgage marketing campaign, also include reviews or testimonials from previous clients. Post them on your Nextdoor posts, mortgage broker website, or social media. Use all the marketing tools at your disposal to boost your mortgage brokerage's reputation. Doing so is good promotion for your mortgage business.
#3 Host an educational event
Why hosting an educational event works:
There are countless “tricks of the trade” that the average person is completely unaware of, and hosting a free event in which neighbors can ask questions and learn more in person is a great opportunity to showcase your knowledge, help neighbors, and ultimately, earn new clients. Promoting your post as an event can be an effective means to bring the interaction from online to offline, which can make all the difference in closing a lead in a relationship-driven industry.
The educational event can also help expose you to prospective clients. You can also use the event to create ties with other key players in the real estate industry. For instance, the educational event can include key players in mortgage processing, such as the mortgage lender, referral partner, loan officer, real estate agent, and other mortgage professionals.
With the ability to post to your sponsored ZIP codes each month, put these tips to use to raise awareness for your brand and to start interacting with the community. Get started by claiming your free Nextdoor Business Page and becoming a Neighborhood Sponsor.
