If you work in the pet services industry, where your business is geared primarily towards your furry, four-legged neighbors, you may be wondering how you can grow your brand on Nextdoor and reach new customers through Local Deals.
Local pet service companies are at a unique advantage to connect with pet owners on Nextdoor and market their business. Nextdoor members love sharing their pets, introducing them to the community by adding them to Nextdoor's Pet Directory, and asking one another for trusted recommendations for the best dog groomer in town.
Read on for examples of how fellow pet services companies are utilizing Local Deals – and get ideas for your next one, too.
Offer a new customer discount that is exclusive to Nextdoor neighbors.
Neighbor for hire, pet sitter Julie Lamaire in Topanga, CA, offered 20% off her first visit to take care of neighbors’ pets.
Why it works: Offering a discount to new customers is a great way to get new clients in the door, and a discount that is exclusive to the local community is a great way to make neighbors feel like they’re getting an extra special deal.
Offer a free sample of your services to encourage new customers to try – and hopefully continue – to purchase from your business.
Barklandia in Portland, OR offered a free half day of doggie daycare to new clients.
Why it works: A free sample gives customers a taste of what your business is like with no commitment. Once they experience your product or service first-hand and have a delightful experience, they’re likely to become a repeat customer!
Tap into seasonal events to add timeliness and relevance to your deals.
Canine Company of Wilton, CT tapped into the back-to-school season by offering a discount to returning obedience training customers.
Why it works: Maybe you’re entering a historically slow season for your business and want to increase demand. A discount that is tied to a local or seasonal event will likely resonate with customers and encourage them to purchase your goods or services.
Offer a discount on a specialty service.
Premier Veterinary Care and Resort of Mandeville, LA offered a discount on pet dental cleanings.
Why it works: While speciality services aren’t needed by all of your potential customers all the time, when a customer does need it, a discount can be the differentiator between you and a competitor.
Now, with some inspiration from fellow pet services businesses, make your first Local Deal on Nextdoor! And – don’t forget to ask your new clients to leave you a recommendation on your Nextdoor Business Page.
