With a new listing, you want it featured in as many places as possible so as to find a buyer quickly – but you also want to show up in front of relevant customers who may be interested in the home and neighborhood. Neighbors turn to Nextdoor to learn more about local homes for sale, about their own property value, and to interact with the local real estate expert for their home-related questions. For real estate agents that are Neighborhood Sponsors on Nextdoor, the opportunity is ripe for marketing your listings to local homeowners.
Each month, as part of your Neighborhood Sponsorship, you have the opportunity to share two posts in each of your sponsored ZIP codes. When you use the “Share an update,” “Create a poll,” or “Share a local event” posting options, the post publishes into the Newsfeed, which is what members see first when they sign into Nextdoor – and where your post will get the most visibility. What better place to feature your recently sold listings, give a sneak peek of listings that are coming on the market soon, or share details about an upcoming open house that you’re hosting than the Newsfeed?
Marketing Tips for Real Estate Agents: How to Promote Your Listings on Nextdoor with Posts
Curious about how other Neighborhood Sponsors are promoting their listings? Below are some examples of agents using the “Share an update” and “Share a local event” buttons to highlight their listings that you can try to help get the most out of your sponsorship!
Use the “Share an update” or “Share a local event” buttons to promote your listings.
Spark interest for a listing that is coming soon using the “Share an update” post type.
This agent uses a clear post title and visually appealing house photos to share a preview of his upcoming listing.
Invite neighbors to attend an open house you’re hosting, either by using the “Share an update” or “Share a local event” post types. Though both of these posts will publish into the Newsfeed, if you choose to advertise your open house using the “Share a local event” post type, neighbors will be able to RSVP with a “Yes”, “No”, or “Maybe.” Anyone who responds with a “Yes” or “Maybe” will receive a notification reminding them about your event.
This agent saves his best photos for the post to catch attention, and then links out to his website so neighbors can see more.
Garner attention for an active listing using the “Share an update” post type. Include photos as well as all of the pertinent details – or encourage neighbors to contact you for more information! You can attach up to 20 photos to your post. You may also upload a video tour of the home, or link to a video hosting service like YouTube or Vimeo to show off all of the home’s features.
This agent shared all of the home’s important details as well as a link to view a home tour.
Highlight listings that you recently helped close using the “Share an update” post type. For example, you could include a list of recently sold homes in the ZIP code you are sponsoring and their sale prices, and share your website or contact information so neighbors can reach out for more information.
This agent featured a beautiful photo of his recently sold listing and encouraged neighbors to contact him for more information about their own home’s valuation.
Post a video walk-through from an open house using the “Share an update” post type. You can upload a video that is up to 50 MB in size, or put the video on YouTube or Vimeo and paste the video link into the post, which will automatically embed the video into your post.
This agent shared the home’s relevant details right at the start of his video.
Advertise a price adjustment either by using the “Share an update” or “Share a local event” post types. Remind neighbors of the home’s features and why it is such a great deal.
This agent included a beautiful photo of this house listing along with a strong callout “Price reduced!” to promote the price adjustment.
With the ability to share two posts into each of your sponsored ZIP codes each month, consider using the opportunity to further promote your listings.
Neighborhood Sponsorship provides a dynamic opportunity to connect members with real estate agents. If you’re an agent or broker interested in real estate advertising on Nextdoor, claim your ZIP code(s) and get started with Neighborhood Sponsorships here.