Nextdoor Advertising - Reach Customers Where They Are

Who would you like to target with your ads?

Customers across multiple markets

People around the country

Local customers

People near my business

Nextdoor is available where you are

Nearly 1 in 3

U.S. households are on Nextdoor

53M

business recommendations have been given by neighbors on Nextdoor

67%

of members share recommendations with their neighbors

Source: Internal Nextdoor data

Nextdoor is uniquely built for connecting with customers near your business

Trust

We ensure neighbors are connected to real people in the neighborhoods that matter to them. Reach neighbors who rely on Nextdoor for trusted information every day.

Local perspective

Whether they need to find a new bank or their next sofa, neighbors turn to Nextdoor for what they need most. Reach neighbors in a relevant context.

Proximity

Neighbors can automatically plug into their nearby communities and build real-world connections. Efficiently reach people where they live with personalized messages for their neighborhoods.

Find the right Nextdoor ad products for your business

National reach

For brands and agencies who want to share national messaging or efficiently create local messaging in multiple markets, Nextdoor is perfect for businesses with locations across the country.

Get started with national advertising

Local reach

For businesses who want to engage with new and existing customers in one localized area, Nextdoor’s local advertising solution is ideal for businesses with one or a few locations in a single market.

Get started with local advertising

How Nextdoor ad solutions can help your business

We help you reach your customers where they are – at home and in their neighborhoods.
The customers you reach are real people who live near your business.
Our marketing tools help you target exactly the ZIP Codes and neighborhoods you want to reach.

Why businesses love Nextdoor

The first year of our partnership with Nextdoor was the perfect way to launch the platform. It was incredible to see ten projects come to life after we received nominations from every corner of the country.

Angela, H&R Block

Vice President Corporate Communications

People want to work with businesses that their neighbors know and trust. Nextdoor provides a platform to facilitate that. If you are looking to expand your local presence, look no further than Nextdoor.

Mario, 6Accounting

Arlington, VA

Nextdoor has been such a pleasure to work with. They have made it really easy to update our ads and grow into more territories. We are really excited for what’s to come from our continued partnership.

Tara, Leafguard

Media Specialist

We’ve had a really good experience with Nextdoor ads. The quality of jobs we get from neighbors on Nextdoor is very high, and it’s been helpful to get the word out into local neighborhoods.

Natalie, Gallagher's Rug & Carpet Care

Portland, OR

The ROI with Nextdoor is better than we’ve seen with other channels. We’ve found that leads from Nextdoor close at a much higher rate than other channels. We attribute that success to the power of recommendations from neighbors.

Tim, Renewal by Andersen

Portland, OR

We've done a lot of direct mail, but ads on Nextdoor are much more effective and cost-efficient because members on Nextdoor are very committed to their communities and really want to support their local businesses.

Claire, YWCA Central Carolinas

Charlotte, NC

My business is booming because of Nextdoor. My family and I are so grateful. I tell everyone I can to get their business onto Nextdoor.

John, Plumber

Hillsborough, NC

Frequently Asked Questions

What costs are involved in advertising on Nextdoor?

Nextdoor has advertising solutions for businesses of all sizes. Small, local businesses can advertise for free by claiming their Nextdoor business page and creating business posts. These businesses also have the option to use Local Deals to help meet business goals. Local Deals may cost as little as $3.00; the average cost of a Local Deal is around $75.00.

If your target customers live in many neighborhoods around the country, learn more about how to reach them with brand advertising on Nextdoor. Brand advertising options like sponsored posts are ideal for regional and national companies.

How do Nextdoor ads work?

As an advertiser on Nextdoor, you can market to local neighborhoods to reach potential customers and grow your business. Nextdoor ads enable local businesses and regional and national brands to advertise upcoming events, promote local deals, reach new customers, increase brand awareness in their communities, and more.

What types of businesses can benefit from Nextdoor advertising?

Nextdoor offers advertising opportunities based on your desired advertising reach:

1. Reach local customers
If your target customers live locally, within 30 miles of your business, you can advertise with local deals, events, neighborhood sponsorships, and more. Learn more about how to reach new and existing local customers with advertising on Nextdoor. Local advertising options are ideal for local businesses. 74% of members are homeowners, which means real estate agents, mortgage brokers, home builders, & home contractors can also benefit Nextdoor’s hyperlocal advertising.

2. Reach customers across multiple markets
If your target customers live in many neighborhoods around the country, learn more about how to reach them with brand advertising on Nextdoor. Brand advertising options are ideal for regional and national companies looking to scale their local marketing strategy.

Is my business eligible for Nextdoor advertising?

Local business owners, casual service providers, home service providers and national brands can all advertise on Nextdoor. If you offer casual goods or services (dog walking, babysitting) you will need official business documents to verify your Business Page in order to post messages to the nearby neighborhood newsfeed. Large regional or national businesses may qualify to promote sponsored content.