Gutter guards are an important investment to properly maintain the integrity of your home against harsh weather and costly water-related damages. Without a gutter guard protection system, open gutters can collect leaves, twigs, insects, pollen and other types of debris. Not to mention the dangers of ladder-related accidents which LeafGuard eliminates. In their campaign Leafguard looked to 1. Drum up awareness across various markets 2. Drive form completions for a special offer and 3. Optimise toward a $200 CPA.