Halloween is a major annual moment for Nextdoor, showcasing the value of the platform and connected communities to drive top-of-funnel growth. WaterWipes was eager to leverage Nextdoor's audience and capabilities to amplify their Halloween activation and drive awareness among new users. The brand joined Nextdoor as the sponsor for the 2023 Treat Map, an annual interactive guide that gives neighbors the ability to find which houses in their neighbourhood are taking part in Halloween festivities and rewarding trick-or-treaters.