This article was updated on March 19, 2025.
As the world of wellness continues to evolve, medical spas are on the cutting edge of combining tech and hospitality to help their clients look and feel better than ever.
The medical spa sector is projected to yield a $27.6 billion value by 2025—but how can local med spas build on this popularity to establish themselves on the local level?
If you are learning how to start a medical spa, you’ll need to include a set of marketing tactics in your spa business plan to foster a client base with the most potential for loyalty: the people who live in your own backyard. Below, we’ve outlined seven med spa marketing ideas to build your local reputation and keep both old and new clients coming back for more.
As a medical spa, you’re in the business of helping clients put their best face forward—so it’s essential that you lead by example.
Here are the seven best practices for marketing your med spa business to foster an online experience that’s as luxurious as the real thing.
Curating an informative, well-organized, and visually appealing website is critical to establishing your credibility as a medical spa. Ideally, your website should include the following components:
Every page on your website should provide at least one visual illustration to accompany the information you provide. In its final form, your website should display:
Lastly, remember that around half of global web traffic comes from mobile devices. The more mobile-friendly your website, the more welcoming your medical spa will appear to customers.
If you’re just learning to design a website, take advantage of apps like Nextdoor to build an online presence that’s mobile-friendly from the start.
Wellness tourism is a giant industry on the world stage, projected to be valued at $1.1 trillion by 2025. In 2020, the Global Wellness Institute reported over 600 million spa visits by international and domestic travelers.
To drive appeal for customers who can’t visit your spa ahead of time, take a cue from Evolutions Medical & Day Spa in Santa Barbara, CA. Their website offers a virtual tour of their facilities as well as a video gallery to introduce clients near and far to the procedures they offer.
Carving strategic pathways to your medical spa is just as important as crafting a website your clients can take pleasure in.
Yes, every business should register with Google to appear in general online searches. That said, bear in mind that Google relies heavily on “Prominence” rankings to filter search results, which can drastically limit the number of users small businesses are able to reach. This means Google will filter results based on how far the user's device is from the business location.
To drive up your spa’s online presence, make sure your website content and listings are positioned for local connectivity:
Building a successful medical spa starts with establishing your core clientele: the customers closest to you whose trust will form the foundation of your business. The more you can gear your spa towards local patrons, the more authority you’ll retain as you broaden your marketing efforts.
As a medical spa, focus on networking with businesses whose customers are likely crossover with your potential clients. Not only will fostering partnerships assist with word-of-mouth referrals, but you can also drive traffic to your website with backlinks provided by business peers.
To determine who your spa should be connecting with, consider:
Cross promotions, in-person events, or charity fundraisers are all excellent ways to connect with fellow businesses and meet new potential customers.
If your medical spa resells products from big-name brands, consider tagging them in your social media posts to join their network. NJ Health Hub in Cedar Grove, NJ, uses this tactic to connect with OSEA followers and educate their clients on the skincare brands they carry in-house.
According to Statista, email is the number one way consumers want their business news delivered. Nearly 5 out of 10 survey respondents cited email as their favored channel, outpacing both SMS or WhatsApp (25%) and Facebook Messenger (12%).
As a medical spa, your digital marketing strategy should lead with customer care. You can use email marketing to:
When in doubt, make emails as personal as you can. If you’re a massage parlor that offers couples massages, why not send out an anniversary reminder a few weeks before a client’s big day? Or, use your email software to flag client birthdays and offer them special discounts during their special month.
It’s an exciting time in the world of beauty and personal care, and innovative techniques to keep us looking and feeling our best are constantly evolving.
Content marketing—the use of video, text, or image content to catch your target audience’s attention—is a digital marketing technique that is one of the best ways to make an explicit connection between your facility and the hottest procedures available today.
Creating a blog to live on your website will help you:
Solea Beauty Lounge in Miami, FL, does an exemplary job of mastering content marketing. Their blog provides content that’s both seasonal and tied to their permanent list of medical services. Their blog also addresses FAQs before a customer even has to ask.
You’re in the business of providing personal care, so take the lead by showing customers their loyalty is more than worthwhile.
There are countless ways to get creative about incentivizing more sales among your clients. Here are some popular ideas for growing your client list and increasing customer retention:
Finally, encourage word-of-mouth referrals by recruiting clients to help spotlight your firm online. Try offering a free product sample for joining your email list, or offering a small discount on a routine service for sharing the name of your med spa business. If it’s in your budget, you may also consider affiliate marketing as a way of tapping into new markets through a social media platform.
Remember, fostering success as a medical spa isn’t just about booking appointments and increasing brand awareness. Building your reputation as a self-care provider is equally essential for creating a culture of trust between your brand, your specialists, and your clients.
In today's digital landscape, social media serves as an indispensable tool for med spa marketing. Platforms like Instagram and Facebook offer an ideal space for showcasing your spa's aesthetic treatments with engaging visuals. Regularly sharing before-and-after photos, client testimonials, and exclusive promotions can attract new clients while keeping current ones engaged. By engaging directly with followers through comments and personalized messages, you foster a community spirit around your business. Moreover, targeted ad campaigns can expand your reach, inviting prospective clients who might not have yet discovered your services. Whether marketing a cutting-edge treatment or highlighting seasonal specials, social media opens up endless opportunities to connect with your audience.
SEO stands as a vital component of any medical spa's online strategy. A finely-tuned website ensures your spa shows up in regional searches, making it easier for potential customers to find you. By implementing long-tail keywords related to your med spa offerings and integrating them into your website text, you enhance your search engine standing. Regularly updating your blog with industry-centric topics not only drives website traffic but also boosts SEO performance. Engaging with local online directories and maintaining consistent NAP (Name, Address, Phone) details across platforms further strengthens your online visibility.
Crafting effective referral programs forms a cornerstone of successful spa marketing. Urging existing clients to recommend your services to friends and family not only brings in new patrons but also reinforces loyalty among your current community. Providing incentives such as discounts, complimentary treatments, or loyalty points can prompt clients to actively advocate for your spa. By leveraging your existing client base, these programs offer a cost-efficient method to widen your community reach and outpace other med spas. Word-of-mouth referrals remain a potent tool, ushering in new leads through trusted recommendations.
In the realm of medical spa reputation management, online reviews are a treasure trove of opportunities to attract new prospects. Encouraging happy clients to leave affirming reviews on platforms like Google and Yelp can significantly bolster your spa's visibility and trustworthiness. Responding to feedback, whether it’s glowing or otherwise, showcases your dedication to patient care and satisfaction. Proactive management and promotion of your online reputation help your spa shine in a bustling marketplace, attracting new leads while fostering trust among both current and potential clientele.
Devising a well-rounded digital marketing strategy involves blending SEO, social media, content marketing, and email outreach, all tailored to your spa's distinctive services. Consistently refreshing your website with new content, using email to highlight services, and managing targeted advertising campaigns across digital platforms are crucial strategies. Collaborating with a marketing agency skilled in healthcare can yield additional insights into niche-specific trends and strategies. Such a holistic marketing approach not only draws in new clients but also ensures sustained engagement and loyalty, empowering your spa to flourish amidst stiff competition.
Whether you dream of being your area’s go-to medical spa or dream of leading a destination medical spa brand, all successful businesses need a solid foundation on the local level.
Fortify your medical spa’s reputation and advance your marketing initiatives with Nextdoor. By creating a free Business Page, you’ll tap into new local markets, network with local peer businesses, and make direct connections with a fresh audience of prospective clients. Run promotions and paid advertising campaigns to promote your services, and start fortifying your glowing list of recommendations when you create your Nextdoor Business page today.
Skin By Lexie is one of those businesses. When she started out in 2020 she had 50 clients - now she has 900.
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