With typical CTRs as low as 0.2%, there’s plenty of room for businesses to implement innovative advertising best practices, maximize their CTRs, and hone a competitive edge in the evolving landscape of digital advertising.
Enter Nextdoor, the neighborhood hub where a whopping one-third of American homes are tuning in. Want to be the talk of the town on Nextdoor? It's all about making genuine connections that turn neighbors into your customers. Dive into our treasure trove of Nextdoor advertising tips and tricks to make your business stand out.
In a world of ever-changing algorithms, it can be difficult to keep up with the latest techniques for marketing approaches. Nextdoor, however, is highly transparent about the best practices that help ads resonate with users.
A higher CTR means more users on your page, which can foster more conversions and help you achieve your marketing goals. Consider optimizing these different facets of your ads to produce powerful posts that neighbors can latch onto.
A picture is worth a thousand words, and the right picture might even be worth a thousand new customers. When deciding what images to include with your Nextdoor ads, keep in mind these essential insights:
Ads should express your brand’s message and display your offerings. We found that neighbors using the platform prefer ads that clearly show what your business can do for them and why they should choose you over your competitors.
They’re also partial to location-specific messaging that highlights offers available nearby.
As mentioned, it’s best to avoid overlaying picture ads with excessive amounts of text. Instead, keep the copy in a blurb separate from the imagery.
Additionally, when writing that accompanying content, use these pointers to guide you:
Advertisers employ best practices to appeal to their targeted users. Over 90% of Nextdoor users, for example, are the primary decision-makers when it comes to making purchases for their households. To reach them effectively, consider incorporating these best practices into your ads.
Whether it’s neighbors in San Diego, Seattle, or Sioux Falls, people prefer the personalized touch that comes with seeing their city or neighborhood’s name in an ad. So, for a quick CTR boon, simply use local substitutions to swap in their specific locale. To do so, include or in your ad’s body copy to tap into location services.
94% of neighbors trust Nextdoor recommendations because they come from real people—often, people they know. To tap into this sense of trust and maximize CTR, advertisers should also use ads with real people performing relatable tasks.
Within your ads, make sure to explicitly explain the value you provide your neighbors. Rather than focusing on the intricacies of your brand or image, tell users what you can do for them. If you’re offering up freebies or discounts, mention that in the very first sentence to pique their curiosity and encourage them to click through.
For realtors, this could mean leading with information on available houses or financing options, rather than highlighting team members or company accolades.
An ad without an image is like a business without a Nextdoor page; that is, neither is living up to its full potential. To optimize your pictures on Nextdoor advertisements, follow these guidelines:
Body copy presents an important opportunity to explain what your business does and the value it can provide to potential customers. To make the most of it, keep these best practices in mind:
The amount of text you use, where you put it, and its aesthetic properties can all have a significant bearing on the success of your ads. Follow these principles when typing and formatting text for Nextdoor:
Modern digital advertising relies on channel-specific approaches. This means that if you don’t customize ads and messaging for the platform they’re on, you run the risk of presenting users with irrelevant information in an unappealing manner.
A motorsports rental business, for instance, can boast about the uniqueness of its staff, brand, and experiences on its blog. On a Nextdoor ad, however, they might want to focus on something more concrete—like the performance of their vehicles or the quality of their equipment.
To produce the best possible ads for the platforms you utilize, research their best practices and implement them into your campaigns.
The world of advertising is always evolving, and new trends are constantly on the rise. As of late, marketers have been focusing much of their efforts on:
In order to foster a connected base of consumers, boost your CTR, and maintain your business’s competitive edge, keep up-to-date on these and other advertising trends as they develop.
The pathway to advertising success on Nextdoor—and indeed any digital platform—lies in the strategic fusion of platform-specific best practices with genuine, resonant content. It's about mastering the art of visual storytelling with authentic images while speaking directly to the heart of the community with locally personalized messages. It's about choosing utility over vanity, ensuring your ads provide clear, immediate value to the neighbors you're reaching out to.
With Nextdoor’s Ads Manager as your co-pilot, offering rich insights and diverse ad formats, your click-through rates don't just have the potential to climb—they're set to soar. Sign up, stay informed on emerging trends, and watch as your business becomes a beloved local staple in the Nextdoor community.
Sign up for Ads Manager and uphold these best practices to make the most of Nextdoor’s veritable advertising potential.
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