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Reach new customers with Nextdoor Ads

​​Turn neighbors into customers with Nextdoor Ads built for small businesses with big goals.

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Nextdoor neighbors love local businesses

88%

support them on a weekly basis*

44%

are willing to spend more with local businesses*

90%

of neighbor purchases are within 15 miles of work or home*

*Internal Nextdoor data

Create ads that fit your goals.
No marketing experience necessary.

 

 

Local marketing made simple

Reach customers in your community in just 5 easy steps:

  • Start with your goal
  • Create your ad
  • Choose your target audience
  • Set your daily budget
  • Pay and publish

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Advertising for every budget

Make every dollar count with a budget set to your goals and complete control over how it's spent.

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Track your success on the go

Visit your mobile dashboard to see how many neighbors are viewing, clicking, and messaging from your ads. As you learn what works, easily make adjustments to your ads over time.

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3 ad types for your top business goals

Increase website visits

Welcome in! Invite new customers to visit you — online or in-store. Show products you are promoting or share services you want to highlight.

Promote a sale or discount

Bring more customers to your business with a discount or promotion. Running a sale is an effective way of attracting new customers and getting existing customers to come back. Everyone loves a good deal.

Get more messages

Give prospective customers and clients a direct line to you and get more messages. Start conversions with neighbors, educate them about your business, and close the deal.

Create your ad in 5 simple steps

Choose your goal

Step 1 - Decide what you want your advertising to do for you and your business: increase website visits, promote a discount or sale, or get more messages.

Build your ad

Step 2 - Your chosen goal aligns with a specific ad type designed to help you best achieve it.

Choose your audience

Step 3 - Target neighbors within 30 miles of your business.

Choose your budget

Step 4 - Only spend what your budget allows by choosing your daily budget and the length of time you’d like to run your ad.

Add payment and publish

Step 5 - After a quick approval process, your ad starts running in the newsfeed, the most popular place on Nextdoor.

Why businesses love Nextdoor

Nextdoor puts neighbors in front of nearby businesses. I’ve tried other platforms but they’re too big and too broad … Nextdoor has helped me grow my business exponentially and about 50 to 60% of my customers are through Nextdoor.

Bill, Flowing Current Electric
Clayton, NC

People want to work with businesses that their neighbors know and trust. Nextdoor provides a platform to facilitate that. If you are looking to expand your local presence, look no further than Nextdoor.

Mario, 6Accounting
Arlington, VA

Nextdoor has been such a pleasure to work with.  They have made it really easy to update our ads and grow into more territories. We are really excited for what’s to come from our continued partnership.

Tara, Leafguard
Media Specialist

We’ve had a really good experience with Nextdoor ads. The quality of jobs we get from neighbors on Nextdoor is very high, and it’s been helpful to get the word out into local neighborhoods.

Natalie, Gallagher's Rug & Carpet Care
Portland, OR

The ROI with Nextdoor is better than we’ve seen with other channels. We’ve found that leads from Nextdoor close at a much higher rate than other channels. We attribute that success to the power of recommendations from neighbors.

Tim, Renewal by Andersen
Portland, OR

We've done a lot of direct mail, but Nextdoor Ads is much more effective and cost-efficient because members on Nextdoor are very committed to their communities and really want to support their local businesses.

Claire, YWCA Central Carolinas
Charlotte, NC

My business is booming because of Nextdoor. My family and I are so grateful. I tell everyone I can to get their business onto Nextdoor.

John, Plumber
Hillsborough, NC

Resources for your business

Product tutorials

How to grow your business locally with Nextdoor Ads

Read more
Product tutorials

Guide to promoting a sale or discount with Nextdoor Ads

Read more
Product tutorials

Guide to increasing website visits with Nextdoor Ads

Read more

Frequently Asked Questions

How do I create an ad?

Small and mid-sized businesses can create ads on Nextdoor from their  business page.

  • Sign in to your business account and select Manage ads.
  • On the welcome screen, select Get started.
  • Select a goal. The goal you select will determine the best ad format.
  • Build your ad. Fill in the requested details, preview your ad and select Next to continue.
  • Choose your target audience. Move the slider at the bottom to the left or right to adjust the target audience selection.
  • Set your budget and ad duration. In this step you’ll choose how much you want to spend to serve your ads and how long you’ll want your ads to run.
  • Review, add payment, and publish.
  • After publishing your first ad you will land on the ads dashboard where you can check on the status, performance, or edit your ad at any time.
Where can my ads be seen?

Where your ad will be displayed depends on the goal you selected. 

Nextdoor Ads for small businesses will be displayed in one or more of the following areas: Newsfeed, For Sale & Free, Right-hand rail, and the Real Estate section.

  • Newsfeed
    All Nextdoor ads will appear within the scrolling feed of posts where neighborhood conversations happen.
  • Right-hand rail
    Ads created to increase website visits will also be shown in the static right-hand side of the Newsfeed.
  • For Sale & Free
    Ads created to increase website visits will also be shown in the marketplace section where neighbors buy, sell, or give away items.
  • Real Estate section Ads created by businesses in the Real Estate and home services categories will also be displayed in the Real Estate section where neighbors can view homes for sale, pending, or recently sold.
How do I pause or cancel my ads?

With Nextdoor Advertising, businesses have the flexibility to pause and resume ads at any time. 

  • Sign in to your business account and select Manage ads.
  • Below the stats dashboard, select the ad you want to pause.
  • Below the Edit details, switch the toggle off to pause your ad. The status of your ad will immediately change from Live to Paused.
Where can I edit my ads?

To access the ad you wish to edit, simply navigate to the Ads tab from your business profile and select Manage ads. Your existing ad(s) will be listed under the Your ads section below the ads dashboard.  Learn more about editing your ads.

How does billing work?

When you create a new ad, you will be billed upfront for the daily budget you select multiplied by 31 days. This amount will be automatically loaded to your account balance and ready for use once your ad is approved and begins running. 

This initial amount also becomes your “billing threshold”. Your billing threshold is the amount you will be charged once your account balance reaches zero. Each day, we'll serve your ad to as many neighbors as possible until your budget has been spent and your account balance reaches zero. If you choose a monthly plan, you can expect to be billed roughly every 31 days.

If you choose the option to customize your ad duration for less than 31 days, you will not be billed again when your ad reaches zero.

Learn more about billing.

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