Discover how to leverage conversion measurement solutions in Nextdoor Ads Manager to optimize performance campaigns and maximize your ROI. Learn best practices now!
Nextdoor Ads Manager is Nextdoor’s self-serve advertising platform that enables businesses of all sizes to successfully run campaigns on Nextdoor. Nextdoor Ads Manager has the ability to easily launch campaigns and help businesses understand the conversions that their campaigns are driving, and optimize their campaigns by using the conversion reporting.
This article dives into the various conversion measurement solutions available in Nextdoor Ads Manager that businesses can enable to drive higher return on their campaign investments.
A conversion is an event or an action that a user takes on a business website or in a business retail location. A conversion event can be a purchase event, a lead generated, a how to guide download, an app download, an add-to-cart event, or a custom conversion event for a business that aligns with their campaign goal.
Attribution techniques are then applied to attribute the conversion event to the ad exposure that preceded the conversion. The Nextdoor Conversion API and the Nextdoor Pixel are the two solutions that facilitate the tracking and transfer of conversion events, making it possible to attribute a conversion event to an ad exposure — ultimately aiding return-on-investment.
| a. | Tracking conversion events allows businesses to see how many users took a particular action that is of interest to them, ultimately driving business goals and helping understand the return on investment from the campaign. |
| a. | Businesses can optimize their future campaigns by understanding the media tactic or strategy that drives the maximum conversion and highest return on investment. |
| a. | Tracking conversion events at the user level can be used to build retargeting audiences. If a user visits a page on the business website without signing up for a subscription, we can leverage tracked page visits and conversions to target those who visited the page but did not sign up. |
Nextdoor has two measurement solutions: the Nextdoor Conversion API (CAPI) and the Nextdoor Pixel within Nextdoor Ads Manager that businesses should use for conversion tracking and to understand the return on their campaign investments.
Both the Nextdoor CAPI and Nextdoor Pixel allow businesses to optimize their campaigns more effectively, ultimately leading to an improved return on ad spend.
By utilizing both of these measurement solutions in Nextdoor Ads Manager, advertisers can gain a comprehensive understanding of their campaign performance and make data-driven decisions. Whether businesses are looking to boost conversions or measure performance campaigns, Nextdoor Ads Manager offers the tools needed to succeed.
Reach out to your account team to learn more about these measurement offerings and how Nextdoor can help achieve your business goals.