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Build your first ad in 4 easy steps:

Step 1: Choose your goal

Set your campaign objective to achieve your marketing goals, from amplifying your brand’s presence to driving meaningful engagement.

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Step 2: Build your first ad

Simply upload your logo and image, add your ad copy, and you’re ready to launch! For quick and effortless ad creation, use images that you’re already running on other social media channels and let Nextdoor’s AI Assistant generate compelling copy inspiration in seconds.

Create an ad

Step 3: Choose your targeting

Utilize Nextdoor's hyperlocal targeting, as well as rich first-party behavioral, contextual, and demographic data to help reach your target audience. Set your daily budget and schedule to make sure you're spending what you want, when you want.

Create an ad

Step 4: Add in your billing info

Pay-as-you-go billing is a flexible billing option that enables you to try Nextdoor Ads and easily adjust your budget based on performance and results.

Create an ad

Nextdoor Ads work for all business goals

Increase website visits

Welcome in! Invite new customers to visit you — online or in-store. Show products you are promoting or share services you want to highlight.

Bring more interested customers to your business with a discount or promotion. Running a sale is an effective way of attracting new customers and getting an existing customer to come back. Everyone loves a good deal.

Give potential customers or clients a direct line to you and get more messages. Start conversions with neighbors, educate them about your business, and close the deal.

Choose the targeting that works for your business

Target based on: State, City/Region, DMA, Postal Code. Or select “all US locations” to easily target the broadest audience.


Choose to send your ads to neighbors based on age, gender, household income, or homeownership status. Or let Nextdoor target the demographics that are most likely to engage with your ads based on Nextdoor’s rich first-party user data.


Choose from a diverse list of interest targets such as: Home Services, Insurance, Pets, Travel, Retail, Real Estate, and more.


Send your ad to all devices or choose between iOS, Android, or desktop devices


Your ads will appear
directly in the Nextdoor feed

Newsfeed:

The main feed where neighbors view and engage with posts and content from their area.

Your ads will appear
directly in the Nextdoor feed

Newsfeed:

The main feed where neighbors view and engage with posts and content from their area.

Pay as you go billing

Pay as you go is a flexible billing option that enables you to try Nextdoor Ads and easily adjust your budget based on performance and results. Payment will be automatic, and you’ll be billed once you reach your billing threshold, or upon your monthly billing date, whichever comes first. Our system will establish a billing threshold based on your expected daily budget.

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Why businesses love Nextdoor

Nextdoor puts neighbors in front of nearby businesses. I’ve tried other platforms but they’re too big and too broad Nextdoor has helped me grow my business exponentially and about 50 to 60% of my customers are through Nextdoor.

Bill Evans, Flowing Current Electric

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People want to work with businesses that their neighbors know and trust. Nextdoor provides a platform to facilitate that. If you are looking to expand your local presence, look no further than Nextdoor.

Mario, 6Accounting

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Nextdoor has been such a pleasure to work with.  They have made it really easy to update our ads and grow into more territories. We are really excited for what’s to come from our continued partnership.

Tara, Leafguard

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We’ve had a really good experience with Nextdoor ads. The quality of jobs we get from neighbors on Nextdoor is very high, and it’s been helpful to get the word out into local neighborhoods.

Natalie, Gallagher's Rug & Carpet Care

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Portland, OR

The ROI with Nextdoor is better than we’ve seen with other channels. We’ve found that leads from Nextdoor close at a much higher rate than other channels. We attribute that success to the power of recommendations from neighbors.

Tim, Renewal by Andersen

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We've done a lot of direct mail, but Nextdoor Ads is much more effective and cost-efficient because members on Nextdoor are very committed to their communities and really want to support their local businesses.

Claire, YWCA Central Carolinas

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My business is booming because of Nextdoor. My family and I are so grateful. I tell everyone I can to get their business onto Nextdoor.

John, Plumber

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Frequently Asked Questions

How do I create an ad?

Small and mid-sized businesses can create ads on Nextdoor in just 4 easy steps by first creating an ad account here. You can build your ad from a mobile device or a desktop computer.

Where can my ads be seen?

Ads will appear in the Nextdoor newsfeed (the main feed where neighbors post and engage with content) on mobile and desktop devices.

How do I cancel my ads?

Simply toggle your ads “off” from the campaign manager. With a pay as you go billing model, you will only be charged for impressions your ad has already served.

Where can I edit my ads?

Once you launch an ad, you will see the option to edit, duplicate, or pause your live ads on the main dashboard.

How does billing work?

Pay as you go is a flexible billing option that enables you to try Nextdoor Ads and easily adjust your budget based on performance and results.

Create an ad