Success Stories | Nextdoor

BGE Boosted Signups at 22% Lower Cost Per Conversion

Written by Nextdoor Editorial Team | Oct 24, 2019 7:10:57 PM

Background

Headquartered in Baltimore, BGE is Maryland’s largest natural gas and electric utility, delivering power and gas to more than 1.25 million customers.


Objective

BGE wanted to drive awareness and signups for their PeakRewards Smart Thermostat Program. Customers could receive a free Wi-Fi thermostat and up to $200 in bill credits for signing up — a great offer.