BGE Boosted Signups at 22% Lower Cost Per Conversion

13.4%

Engagement rate

2.31%

CTR

1.89%

Conversion rate

Background

Headquartered in Baltimore, BGE is Maryland’s largest natural gas and electric utility, delivering power and gas to more than 1.25 million customers.

Objective

BGE wanted to drive awareness and signups for their PeakRewards Smart Thermostat Program. Customers could receive a free Wi-Fi thermostat and up to $200 in bill credits for signing up — a great offer.

Solution

BGE leveraged Sponsored Posts on Nextdoor to drive awareness of their Smart Thermostat Program. They geo-targeted their campaign to ensure they were reaching members within their service areas. They drove further action by sharing benefits and rewards by signing up for the program, in the creative copy.

"The results from Nextdoor really stood out: CTR levels 42% higher than the campaign average. BGE is thrilled with the results."

Casey Schmiegel

Digital Strategist

Results

Nextdoor proved to be a powerhouse of awareness and engagement for BGE. Baltimore's Nextdoor members converted at a rate of 1.89%, bringing down BGE's cost per conversion by 22%. With a 2.31% CTR, BGE surpassed the standard 0.20% benchmark by leaps and bounds. Additionally, Nextdoor members spent the most time on BGE's website as compared to any other platform, including Facebook and Instagram.