Best practices
- Sound like a member of the neighborhood. Write the way you’d talk to a neighbor. Use casual language. Keep it positive.
- Localize your post subject, copy, URL, offer and / or image. Click through rate (CTR) increases by 15% when the creative is personalized with a location. Add a location such as { {neighborhood} } or { {city} } to dynamically populate the correct neighborhood or city in your ad copy. Note: Make sure to use all lowercase on city and neighborhood inclusions and remove any spaces between the code brackets " { ".
- People want to see neighbors reflected on Nextdoor. Consider featuring less refined images for a native, social feel or:
- Local personas (bank agents, auto dealers, store managers, key employees)
- Image of specific store locations or local places for relevance
- Sections of local menus
- Images matter. Use lifestyle imagery and avoid white backgrounds which blend into the page.
- For Sale and Free ad placements, make sure your image features the product only. Product-only ad images in the Sale and Free area have almost double the CTR compared to ads that include both products and people.
- CTRs are 10% higher when less than ¼ of the image contains text. Consider putting text details or taglines in the post header or body copy instead. Right-hand rail ads especially should contain no text for best visibility
- Leverage the power of social proof. Tell neighbors what’s popular in their neighborhood by sharing the number of local neighbors who rely on your products and services
- Use a call-to-action button. And for Sale & Free ad placements, consider testing a button that says either “Free,” “Learn More,” or “Shop Now,” instead of a “Discount” Button. Share discount codes or other promotional details in the header or body copy instead.
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