Nextdoor Ad Specs and Creative Guidelines

Use Nextdoor Ads to engage with your audience at national scale

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Placements

  • Newsfeed
  • For Sale & Free
  • Right Hand Rail
Newsfeed-3

Newsfeed

Location: within the scrolling feed of posts where neighborhood conversations happen

Image Ad

Logo: 100 X 100 px, will be cropped circular
Resolution:
1200 X 628 px
Aspect ratio: 16:9 rectangle 
File size: up to 1 MB
Format: JPEG or PNG
CTA: 20 characters

 

Video Ad
Logo: 100 X 100 px, will be cropped circular
Length:
2-120 seconds. We recommend running videos under 30 seconds with subtitles added

Aspect ratio: 16:9 
File size: up to 500MB
Format: MOV or MP4 
Thumbnail: Will be auto-generated
CTA: 20 characters


Lead Gen Ad
Logo: 100 X 100 px, will be cropped circular
Creative:
Image only

Aspect ratio: 16:9
File size: up to 1 MB 
Format: JPEG or PNG
Form fields: Minimum 2 required, maximum 8. Choose from pre-filled questions (full name, phone number, email, address, zip code) or add up to 3 custom questions. Can select which responses are required.
CTA: 20 characters

Privacy policy link: Advertiser URL required
Success page: Can add an optional success message and CTA

 

ND_Ad_Specs_(1).ai (1)-1

For Sale & Free

Image Ad
Location:
within the scrolling feed of the marketplace where neighbors go to buy, sell, or give away items locally

Resolution: minimum 174 X 174 px
Aspect ratio: 1:1 square
File size: up to 1 MB
Format: JPEG or PNG

ND_Ad_Specs_RightHandRail-3

Right Hand Rail

Image Ad
Location:
within the scrolling feed of the marketplace where neighbors go to buy, sell, or give away items locally

Resolution: minimum 174 X 174 px
Aspect ratio: 1:1 square
File size: up to 1 MB
Format: JPEG or PNG

Ads created in Quick Create mode in Nextdoor Ads Manager only appear in Newsfeed.

 

Best practices

- Sound like a member of the neighborhood. Write the way you’d talk to a neighbor. Use casual language. Keep it positive.

- Localize your post subject, copy, URL, offer and / or image. Click through rate (CTR) increases by 15% when the creative is personalized with a location. Add a location such as { {neighborhood} }  or { {city} } to dynamically populate the correct neighborhood or city in your ad copy. Note: Make sure to use all lowercase on city and neighborhood inclusions and remove any spaces between the code brackets " { ".

- People want to see neighbors reflected on Nextdoor. Consider featuring less refined images for a native, social feel or:

  • Local personas (bank agents, auto dealers, store managers, key employees)
  • Image of specific store locations or local places for relevance
  • Sections of local menus

- Images matter. Use lifestyle imagery and avoid white backgrounds which blend into the page.

- For Sale and Free ad placements, make sure your image features the product only. Product-only ad images in the Sale and Free area have almost double the CTR compared to ads that include both products and people.

- CTRs are 10% higher when less than ¼ of the image contains text. Consider putting text details or taglines in the post header or body copy instead. Right-hand rail ads especially should contain no text for best visibility

- Leverage the power of social proof. Tell neighbors what’s popular in their neighborhood by sharing the number of local neighbors who rely on your products and services

- Use a call-to-action button. And for Sale & Free ad placements, consider testing a button that says either “Free,” “Learn More,” or “Shop Now, instead of a “Discount” Button. Share discount codes or other promotional details in the header or body copy instead.