The research is clear - when children choose to read because they want to (not because they have to), they are significantly more likely to do well in school, feel better about themselves and have successful futures. With this in mind, Coram Beanstalk looked to Nextdoor to help spread awareness of its “reading for pleasure” approach to teaching reading to children. By targeting local neighborhoods and communities, the brand had a goal of driving volunteers to help children read in local schools.