An internet service provider sought to accelerate brand growth and close market awareness gaps among key household segments by strengthening awareness and consideration for its broadband and internet services. The campaign prioritized driving measurable improvements across brand health metrics—particularly among mid-to-high income communities and competitive markets.
Nextdoor was selected as a strategic activation partner for its hyperlocal reach, authentic neighbor-to-neighbor engagement, and proven ability to drive upper-funnel impact. By connecting with households at the moments when connectivity decisions are made, The internet service provider aimed to leverage neighborhood trust, personalized messaging, and repeated exposures to shift preferences, spark consideration, and outperform industry benchmarks.