Internet Service Provider Drives Significant Brand Lift on Nextdoor

+11.6 pt

lift in Brand Awareness (vs. Healthcare benchmark of 3.9 pts)

+5.2 pt

lift in Brand Favorability (vs. Healthcare benchmark of 0 pts)

+3.4 pt

lift in Brand Consideration (vs. Healthcare benchmark of 0.4 pts)

+3.0 pt

lift in Ad Recall (vs. Healthcare benchmark of 1.6 pts)

Objective:

An internet service provider sought to accelerate brand growth and close market awareness gaps among key household segments by strengthening awareness and consideration for its broadband and internet services. The campaign prioritized driving measurable improvements across brand health metrics—particularly among mid-to-high income communities and competitive markets.

Nextdoor was selected as a strategic activation partner for its hyperlocal reach, authentic neighbor-to-neighbor engagement, and proven ability to drive upper-funnel impact. By connecting with households at the moments when connectivity decisions are made, The internet service provider aimed to leverage neighborhood trust, personalized messaging, and repeated exposures to shift preferences, spark consideration, and outperform industry benchmarks.

Solution

This company partnered with Nextdoor to run video ads reaching neighbors in key local communities using zip targeting. Leveraging Nextdoor’s high-intent, real-people audience, the campaign delivered multiple touchpoints at higher frequencies (4+ exposures) to drive awareness, familiarity, and favorability across diverse demographics, with particular focus on mid-to-high income households.

A measurement study, powered by Lucid, was used to quantify lift across all major brand KPIs—awareness, consideration, favorability, and recommendation—versus industry benchmarks and competitive peer sets.

Results

Nextdoor proved to be a powerful platform for the internet service provider to reach real households at scale and drive meaningful brand impact. By combining local community presence with higher-frequency messaging, They not only boosted awareness but also strengthened favorability and consideration across priority audiences.

Strong Brand Impact: All brand KPIs saw significant lifts, exceeding industry benchmarks.

Benchmark Outperformance: The ads delivered a +11.6pt lift in awareness, alongside strong gains in familiarity (+3.0), consideration (+3.4), and favorability (+5.2) — all outperforming Lucid's internet services benchmarks.

Audience Insights:

Younger users were especially receptive, with strong upper funnel impact across all age groups.
Mid-to-high income households showed lift across the entire funnel.
Higher ad frequencies (4+ exposures) were key to driving deeper impact in lower funnel KPIs.

Competitive Gains: They significantly closed the gap in market awareness versus larger competitors, outperforming peer campaigns.

An Internet service provider drove significant brand lift on Nextdoor