The healthcare center executed a comprehensive upper-funnel campaign on Nextdoor, integrating brand lift studies, custom creative tailored to neighborhood audiences, and deep demographic targeting, including: adults 45+, parents, caretakers, homeowners, and higher HHI audiences.
Strategic emphasis was placed on engaging community segments with tailored static creative formats, while Lucid was leveraged to measure brand awareness, consideration, favorability, recommendation, and ad recall. Continuous optimization and demographic segmentation enabled the campaign to refine its reach and maximize resonance among key audience clusters.
The campaign on Nextdoor outperformed across all major brand health metrics, substantially exceeding healthcare industry benchmarks. Notably, significant brand lift was achieved in four out of five key indicators, including an impressive +9.7-point lift in brand awareness, +9.0-point lift in brand favorability, +5.1 in brand recommendation, and +5.0 in brand consideration.
The campaign significantly outperformed healthcare benchmarks, proving the strength of Nextdoor’s community-first model. It drove strong brand lift across ages, incomes, and genders, with static creative especially effective. The client exceeded competitors even in high-awareness markets, showing Nextdoor’s unique ability to build trusted healthcare connections and measurable impact at scale.
