A healthcare center sought to deepen community-level brand engagement, drive greater awareness and consideration for healthcare services, and reinforce their standing as a top healthcare provider. Nextdoor was identified as an ideal partner due to its ability to foster authentic conversations among real neighbors—making it uniquely well-suited for healthcare brands aiming to build trust, extend recommendations, and support local community well-being.
Nextdoor’s hyperlocal audience segments enable providers to reach consumers at pivotal moments—such as after life stage events or health triggers—when healthcare decisions and recommendations carry heightened relevance. With robust demographic insights, personalized targeting, and engagement tools, the platform allows health systems to share expertise, build favorability, and cultivate actionable intent among the very audiences most likely to need care, support, and guidance.