Objective:
A sustainability nonprofit strategically partnered with Nextdoor to promote the use and sustainability of paper and paper-based packaging.
The purpose of the brand's campaign was to:
- Educate consumers and businesses on the benefits of paper products
- Promote the sustainability, recyclability, and renewability of paper and packaging materials
- Shift consumer behavior toward paper-based solutions.
Nextdoor has a unique ability to connect message + moment + community, and is a natural fit to help drive awareness and behavior change at the community level. With hyperlocal targeting, high trust among neighbors, and strong engagement with sustainability content, Nextdoor enabled the brand to educate households where recycling and packaging decisions happen. The platform’s community-driven environment supports authentic storytelling, localized initiatives, and measurable impact for mission-driven campaigns.