To activate local engagement and boost recycling knowledge, the brand deployed a multi-pronged campaign on Nextdoor that included:
Native Newsfeed Ads featuring both static and video creative
An interactive recycling quiz and educational guide to improve recycling literacy
Video content that demonstrated proper recycling techniques
Static assets highlighting key sustainability stats and paper-based packaging benefits
The campaign focused on utilizing Nextdoor's targeting capabilities including rich first-party data solutions, retargeting, & keyword targeting.
By leveraging Nextdoor's hyper-local platform, the brand successfully increased its visibility within the community and strengthened its connections with consumers & businesses. The campaign delivered significant results, including:
Engagement Impact: The campaign resulted in a click-through rate (CTR) that was 103% above Nextdoor’s benchmark.
Video Performance: Video assets achieved 2.8 million video completes, with an overall video completion rate (VCR) of 7.7%.
Audience Insights: Suburban areas showed the strongest performance and Neighbors with higher education (15+ years) had the greatest engagement compared to those with lower education (0-13 years). High-income households ($250k+) showed the highest interest in learning more, and adults aged 65+ drove the greatest click performance.
Performance by Targeting: Site Retargeting audiences drove the highest CTR at 1.01% and had an 8.1% VCR.
This campaign reinforced Nextdoor’s value as a powerful platform for public education and sustainability outreach. By meeting neighbors where they live—both physically and digitally—the brand successfully elevated its message, increased recycling awareness, and drove meaningful community engagement at scale.
