One of America’s leading health care providers exists to provide high-quality, affordable health care services and to improve the health of its members and the communities it serves.
Knowing that ensuring the overall health and well-being of a community starts at the local level, the health care provider capitalized on Nextdoor's power of local personalization to reach audiences in specific neighborhoods across the country.
Eager to increase awareness of their work and mission, they turned to Nextdoor using a variety of tactics, including leveraging Sponsored Posts in the Newsfeed, to reach neighbors. Armed with the information that Nextdoor believes in the transformative power of community, it was an ideal place for their awareness campaign.