Nextdoor is home to a passionate community of pet lovers, providing a national pet insurance brand with a unique opportunity to reach pet owners in a way that only Nextdoor can.
The brand targeted pet owners on Nextdoor with the goal of driving brand awareness and meeting Nextdoor’s CTR benchmarks.
Additionally, the brand sent a Sponsored Email to U.S. neighbors, encouraging them to keep pets safe during the holiday season. Included within the email was a helpful list of potential hazards for four-legged friends and a link to Nextdoor Groups for pet owners.